MERSEYTRAVEL BUYS BEATLES; Tourism link-up for Albert Dock museum.Byline: By NEIL HODGSON Neil Hodgson (born November 20 1973 in Burnley, Lancashire) is a motorcycle racer who won the 2000 British Superbike championship and the 2003 Superbike World Industry ReporterTHE Beatles Story has been sold to transport authority Mersey travel. Last month the organisation announced a second Beatles Story was opening in its new pounds 10.5m Pier Head The Pier Head is a riverside location in the city-centre of Liverpool, England. Landing stages The Pier Head is the historic location of Liverpool's landing stages and a trio of landmarks, which around 2001/02 were dubbed the 'Three Graces': Royal Liver Building, ferry terminal. But today it confirmed it has bought the world's only permanent Beatles-themed attraction from private investors based in London, for an undisclosed sum. It means ownership returns to the Liverpool birthplace of the Fab Four. Mersey travel also owns the world famous Mersey Ferries. Chief executive and director general Neil NEIL Nuclear Electric Insurance Limited NEIL Network Engineering and Integration Lab Scales said today: "This is the final piece in the jigsaw for our ambitious tourisms trategy. "The creation of a new Beatles Story attraction at Pier Head and the continued development of the existing, expanded Beatles Story at Albert Dock will bring tremendous benefits to this region." Mersey travel also owns Sea combe's Spaceport space·port n. An installation for sheltering, testing, maintaining, and launching spacecraft. sci-fi tourism attraction. Beatles Story managing director Jerry Goldman said: "This is tremendous news for Liverpool. We are delighted to say we have come home. "We really have a chance to do justice to the story of the Beatles and the development of tourism in Liverpool and Merseyside. "Collectively we have strengthened our position as a 'must see' world destination." The new Pier Headsite will link up with the ferry service and a single ticket offers customers entry to the Beatles experience and a ferry across the Mersey. neihodgson@liverpoolecho.co.uk CAPTION(S): SOLD: The Beatles Story museum at Albert Dock |
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