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MERGER PRODUCES WORLD'S LARGEST SUPPLIER OF LOYALTY SOFTWARE FOR SMART CARDS.


Welcome Real-time, a provider of marketing software for smart payment devices, recently announced that it has acquired Singapore-based Axiomatique International.

The acquisition brings complementary technology, marketshare, and clients to Welcome Real-time and clearly positions the company with resources and a worldwide presence that spans Europe, Asia, and the Americas. The company has signed agreements with card issuers in these regions representing a potential of over 150 million cards, far more than any other provider in this sector.

The combined 60 person company has a solid shareholding structure with French marketing firm High Co, part of WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing ; leading smart card manufacturer Gemplus; Standard Chartered Bank Standard Chartered Bank (LSE: STAN, HKSE: 2888 ) is a British bank headquartered in London with operations in more than fifty countries. It operates a network of over 1,600 branches (including subsidiaries, associates and joint ventures) and employs almost 60,000 ; Avenir Telecom; Dassault Multimedia, and TDF (language) TDF - An intermediate language, a close relative of ANDF. A TDF program is an ASCII stream describing an abstract syntax tree.

TDF became part of TenDRA in abut 2001.
, a Singapore-based VC fund.

The new company's combined technology provides advanced marketing features and multi-program capabilities at the point of sale, which is Welcome Real-time's core strength. It also includes comprehensive back-end program administration and management, as well as seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation.  of magstripe and smart card functionality at the back-end, which is Axiomatique's core strength. Integration of Welcome Real-time and Axiomatique's respective systems began over six months ago. American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  has licensed the joint solution for the Australian launch of Blue.

Welcome Real-time and Axiomatique's solutions are each based on several hundreds of man years of software development and have been designed to serve millions of users, corresponding to the requirements of typical nationwide smart card roll-outs. Both companies bring together significant real-world market experience through numerous implementations in Europe and Asia over the past five years. For example AK Bank, a leading Turkish bank; American Express; AOM French Airlines AOM French Airlines (previously Air Outre-Mer) was the second largest airline in France from 1990 to 2003. History
Air Outre Mer (AOM) was founded in 1988 on the island of Réunion, and commenced scheduled passenger service in 1990 with a McDonnell Douglas DC-10-30
; Carte Jeunes, France; Chase Manhattan Bank The Chase Manhattan Bank, now part of JPMorgan Chase, was formed by the merger of the Chase National Bank and the Bank of the Manhattan Company in 1955. The bank is headquartered in New York City. , HK; LG Credit Services, Korea; Standard Chartered Bank, Singapore; Sumitomo Credit Services, Japan, and Telekom Malaysia.
COPYRIGHT 2001 Millin Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Company Business and Marketing; Welcome Real-time acquires Axiomatique International
Comment:MERGER PRODUCES WORLD'S LARGEST SUPPLIER OF LOYALTY SOFTWARE FOR SMART CARDS.(Welcome Real-time acquires Axiomatique International)(Company Business and Marketing)
Publication:EDP Weekly's IT Monitor
Geographic Code:1USA
Date:Aug 6, 2001
Words:283
Previous Article:SMARTLOGIK EXPANDS INTO U.S. MARKET.(Company Business and Marketing)
Next Article:ATI ACQUIRES HYDRAVISION SOFTWARE FROM APPIAN.(Company Business and Marketing)
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