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MEREDITH NAMES SEVDE HEAD OF CONSUMER MARKETING

 MEREDITH NAMES SEVDE HEAD OF CONSUMER MARKETING
 DES MOINES, Iowa, Feb. 20 /PRNewswire/ -- Meredith Corporation


(NYSE: MDP) today appointed a new director of its emerging database marketing operation.
 Clem W. Sevde, 48, was named to the new position of vice president -- director of consumer marketing. He will oversee one of the nation's largest customer databases, the heart of which contains some 56 million customer profiles. Newly designed research and retrieval applications keyed from the database will more closely support target marketing efforts of profit centers and customers across all Meredith business groups.
 Sevde was most recently vice president -- director of circulation for Meredith's Magazine Group. He will report to Meredith Magazine Group President and Corporate Executive Vice President William T. Kerr and Book Group President Joseph J. Ward.
 "Clem's new assignment is a big step in helping Meredith more efficiently capture precision information on target markets and put that information to work for our own product marketing and for our customers' marketing strategies," said Kerr.
 Said Ward: "These new information applications are a strategic priority for Meredith. With Clem now in charge, we're formally under way with new information technology that will put us closer to our customers and help us attract new customers."
 "The objective of database marketing is to develop repeat business and to introduce new products to consumers. This is truly an exciting opportunity," said Sevde. "The company that targets these repeat buyers most effectively will prosper."
 Meredith Magazine Group Senior Vice President of Operations Dean Pieters will assume Sevde's former circulation responsibilities.
 Sevde joined Meredith in 1973. He is a member of the Direct Marketing Association, the Magazine Circulation Committee of the Magazine Publishers of America, and the Magazine Directors Advisory Committee of the Audit Bureau of Circulation.
 He and his wife Mickie live in Norwalk, Iowa. They have two daughters.
 Meredith Corporation, headquartered in Des Moines, is a Fortune 500 diversified media company involved in magazine and book publishing, television broadcasting, residential real estate marketing and franchising, and investments in cable television. Meredith publishes and markets a variety of home and family magazines including Better Homes and Gardens, Ladies' Home Journal, Cross Stitch & Country Crafts, County Home, Country America, Metropolitan Home, Midwest Living, WOOD, Traditional Home, Successful Farming, Weekend Woodworking Projects, Golf for Women, Decorative Woodcrafts, Treasures In Needlework, foreign versions of Better Homes and Gardens, the American Park Network, and nearly 30 special interest publications. Other products and services include Meredith Books, seven television stations, and the Better Homes and Gardens Real Estate Service.
 -0- 2/20/92
 /CONTACT: Larry Riley of Meredith, 515-284-3162 or 515-224-1832/
 (MDP) CO: Meredith Corporation ST: Iowa IN: PUB SU: PER


AL -- MN004 -- 0888 02/20/92 11:46 EST
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Date:Feb 20, 1992
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