Printer Friendly

MERCEDES-BENZ SETS VALUE STANDARD WITH NEW MODELS

 /ADVANCE/ FAIRFAX, Va., Sept. 22 /PRNewswire/ -- Mercedes-Benz of North America today announced details of an aggressive value-oriented marketing strategy encompassing a new product and pricing lineup for its two volume model ranges.
 The move was announced here in conjunction with the introduction to the press of the company's new mid-sized C-Class and full-size E-Class models. The E-Class goes on sale Sept. 23, while the C-Class makes its debut Nov. 18.
 "Today's highly competitive marketplace calls for a market-driven and customer-responsive model strategy that not only delivers on the buyer's product expectations but also on value," said Michael Jackson, executive vice president for MBNA.
 "In this economics environment, car buyers are looking for the best all-around value. That doesn't necessarily mean the lowest sticker price: buyers want the most car they can get for the money without comprising safety, durability, reliability or customer treatment. With our new C- and E-Class lineups, we will clearly be 'best in class' in the most competitive segments of the luxury market."
 Together, the C- and E-Class will account for about 70 percent of Mercedes sales in the U.S. "In these volume product lines, we have effectively seized the initiative from our competitors and, in so doing, have created a new standard for value in the luxury market," Jackson said.
 A series of reductions in overhead costs and improved production efficiencies achieved by parent company Mercedes-Benz AG during the development of the C-Class paved the way for a new pricing structure for its higher volume models. In turn, MBNA reduced its overhead costs, aided by streamlined model and option offerings, to obtain additional flexibility in pricing of its C- and E-Class models.
 The E-Class starts with the 3.2-liter E320 sedan with a suggested list price of $42,500. The E320 wagon carries a manufacturer's suggested retail price of $46,200 and the V8-powered E420 sedan, flagship of the line, is priced at $51,000. A diesel version, E300 Diesel -- for sale in all 50 states -- will be introduced in January 1994 with a suggested retail price of $40,000.
 At the upper end of the E-class are three limited production, specialty models -- the E320 cabriolet and coupe and the E500 sport sedan -- which are priced approximately 1 percent higher than last year's models.
 Pricing was also announced for he company's new mid-size sedan, the C-Class, which has found enthusiastic acceptance in Europe since it went on sale in mid-June.
 The C-Class sedans will be available in the U.S. in two configurations: the C220, powered by a 2.2-liter, 16 valve four- cylinder engine, with a suggested retail price of $29,900, and the C280, with a 2.8-liter, 24-valve six-cylinder powerplant, with a suggested price of $34,900.
 Both models come with an automatic transmission and a long list of standard features. The C-Class is notable for its interior room and high levels of performance, safety, fuel economy and environmentally oriented technology.
 -0- 9/23/93
 /CONTACT: Donna Boland of Mercedes-Benz of North America, Inc., (on 9/22) 703-818-1234 (ask for Mercedes-Benz office) and 202-942-2731, or 202-942-2730; 9/23 (morning), 202-942-2730, or 202-942-2731; or 9/23 (afternoon), 201-573-6893/


CO: Mercedes-Benz of North America, Inc. ST: New Jersey, Virginia IN: AUT SU: PDT

SH-SM -- NY071 -- 4844 09/22/93 16:08 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Sep 22, 1993
Words:548
Previous Article:RUDMAN NAMED TO RAYTHEON BOARD
Next Article:1994 MERCEDES E-CLASS HAS NEW LOOK, SIMPLER MODEL NAMES; STREAMLINED MODEL LINE SETS NEW STANDARD FOR LUXURY CARS
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters