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MELODY FARMS HOLDS 'FIFTH BIRTHDAY PARTY' FOR PRESTIGE ICE CREAM AND YOGURT

New Packaging Store Tastings, Year's Supply Of Free Ice Cream Featured

LIVONIA, Mich., June 6 /PRNewswire/ -- Melody Farms is holding a "fifth birthday party" for its Prestige Ice Cream and Yogurt Product lines and all of Michigan is invited to attend.

The Prestige birthday celebration will include free sampling in participating stores along with customer drawings for a year's worth of ice cream or yogurt and a collection of other terrific prizes.

The announcement was made by Michael George, President of Melody Farms.

"We invested five years into perfecting Prestige Ice Cream and Yogurts, and, now consider them to be the creme-de-la-creme of the frozen dessert market," George said. "Over the years, we've built a solid reputation in Michigan with our high quality dairy and ice cream products. With our Prestige line, we believe we're taking the super premium ice cream industry to new heights of quality and taste."

With Melody Farms' special formulas and processing techniques, Prestige Ice Cream and Yogurt consumers can reward themselves with a creamier tasting ice cream and low fat yogurt and not dread the trip to their weight scales.

The ice cream contains about 44 percent "total solids" compared to approximately 37 percent in ordinary ice cream. More solids means a richer product, resulting in a creamier ice cream that you can savor as it melts in your mouth.

Prestige is also lower in calories than other super premium ice creams because it contains 33 percent less fat compared to most other super premium brands. Prestige Yogurt also has a creamier consistency than other comparable brands, at 1.5 grams of fat per serving, making it an exceptional low-fat treat.

Prestige Ice Cream and Yogurt are packed in brightly designed, half-gallon, plastic, reusable containers, which keeps ice cream fresher longer. The new package is recyclable, reusable, microwaveable and dishwasher safe.

Prestige Ice Cream is formulated from a variety of delicious ingredients, using high-quality sauces, condiments and all-natural flavors from around the world.

Some of Prestige Ice Cream's exotic flavors include: Vanilla Bean, White Chocolate Raspberry Fudge, Expresso Fudge Pie, Mocha Almond Fudge, Heath Candy Crunch and Double Chocolate Ecstasy.

Prestige Yogurt is equally exciting with all-natural flavors like Vanilla Cherry Chunk, Toasted Almond, Praline Pecan, Strawberry and Vanilla Bean.

Prestige Plans to continue introducing new flavors each year.

In keeping with its birthday theme, Melody Farms will be giving away a number of terrific prizes to everyone who enters the customer drawing. In all, 80 gift prizes will be drawn at participating stores statewide. Five first-place winners will each receive a year's worth of Prestige Ice Cream or Yogurt. Twenty-five second-place winners will receive prestige beach towels. Fifty third-place winners will get Melody Farms gym bags. In addition, everyone who fills out a drawing card will receive a Melody Farms ice cream scooper and a coupon.

Melody Farms is the largest privately owned dairy and beverage distribution company in Michigan and northern Ohio.
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/CONTACT: Tina Bassett of Bassett & Bassett, 313-567-4150/

CO: Melody Farms ST: Michigan IN: FOD SU:

AM -- DE002 -- 2783 06/06/95 07:55 EDT
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Publication:PR Newswire
Date:Jun 6, 1995
Words:517
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