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MEDICIS ANNOUNCES PLANS TO ACQUIRE PERSONAL CARE PRODUCT LINE

 MEDICIS ANNOUNCES PLANS TO ACQUIRE PERSONAL CARE PRODUCT LINE
 NEW YORK, April 20 /PRNewswire/ -- Medicis Pharmaceutical Corp. (NASDAQ: MDRXA) announced today it has signed a letter of intent to acquire a line of skin care products currently sold in the United States and abroad for $6.5 million. Other terms of the agreement were not disclosed. The company stated the product lines generated sales well over $10 million for the year ended Dec. 31, 1991 and was profitable.
 "This acquisition, when finalized, will be our largest to-date. It follows our strategic plan to become a major over-the-counter and prescription skin care company. The addition of new product revenues and profits will enhance the company's position in all of our important markets," said Jonah Shacknai, chairman and chief executive officer.
 The product lines to be acquired consist of health and beauty aids related to skincare. Currently, Medicis markets consumer products such as the Esoterica(R) line of face creams and the Theraplex(R) line of moisturizers and shampoos in addition to other over-the-counter products and prescription drugs.
 The completion of the transaction is subject to receipt of regulatory approvals, negotiation of a definitive agreement, satisfactory due diligence and other conditions.
 -0- 4/20/92
 /CONTACT: Kimberly Minarovich of Medicis Pharmaceutical, 212-599-2000/
 (MDRXA) CO: Medicis Pharmaceutical Corp. ST: New York IN: MTC SU: TNM


KD-OS -- NY057 -- 0088 04/20/92 13:02 EDT
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Publication:PR Newswire
Date:Apr 20, 1992
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