MEDICAL DATABASE MARKETS PHARMACEUTICALS INTERNATIONALLY.IMS HEALTH IMS Health (NYSE: RX) is an international consulting and data services company that supplies the pharmaceutical industry with sales data and consulting services. IMS Health was founded in 1954 by Bill Frohlich and David Dubow. (NYSE NYSE See: New York Stock Exchange : RX) has announced that its Strategic Technologies unit has signed a multi-year agreement to provide Pharbase(SM) healthcare database services to Gruenenthal in Austria. IMS HEALTH is a leading provider of information solutions to the pharmaceutical and healthcare industries. Pharbase is the industry-leading reference medical database used in global pharmaceutical sales and marketing. The extensive customer and industry information within Pharbase underpins all sales and marketing activities and can be integrated with other internal, external or third-party information to create an information solution tailored to the individual needs of each customer. Insights from such information help improve sales and marketing productivity by enhancing sales targeting and customer relationship management activities. Through a unique combination of tailored and integrated software Separate software components or applications that have been combined into one package. See integrated software package. , customer databases and expert service and support, IMS HEALTH Strategic Technologies is the global market leader in the implementation of customized Pharmaceutical Relationship Management (PRM PRM Partner Relationship Management PRM Parameter PRM Bureau of Population, Refugees and Migration (US State Department) PRM Partidul Romania Mare (Romania Mare Party) PRM Professional Risk Manager ) solutions. PRM is IMS HEALTH Strategic Technologies' proprietary adaptation of customer relationship management technologies to meet the specific needs of the pharmaceutical industry. IMS HEALTH Strategic Technologies focuses solely on the pharmaceutical industry, using its unmatched industry knowledge to implement effective solutions that help clients achieve maximum return on their sales and marketing investments. IMS HEALTH is the world's leading provider of information solutions to the pharmaceutical and healthcare industries. With $1.4 billion in 1999 revenue, IMS HEALTH operates in over 100 countries. IMS HEALTH is the largest pharmaceutical manufacturer information partner, with over 40 years' experience in the industry. Key products and services integral to customer day-to-day operations include: market research for prescription and over-the-counter pharmaceutical products; sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a information to optimize optimize - optimisation sales force productivity; pharmaceutical relationship management solutions for sales and marketing decision-making; and technology systems and information services See Information Systems. that support managed care organizations. For more information, visit http://www.imshealth.com or call (44) (0)171 393-5864. |
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