MEDIAPOST COMMUNICATIONS STARTS "MEDIA MAGAZINE".MediaPost Communications (Westport Westport, residential town (1990 pop. 24,407), Fairfield co., SW Conn., on Long Island Sound at the mouth of the Saugatuck River; settled 1645–50, inc. 1835. It serves as a popular residence for New York City commuters. Westport has a summer theater. , CT) has begun the monthly publication of Media Magazine, described as the "first monthly print magazine to explore and examine the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the as both an advertising medium and as a tool for planning and buying all media." The title has a controlled circulation of 25,000. MediaPost said the magazine's mission is "to serve media professionals by providing the information, resources and insight they need to more effectively use the Internet as an advertising medium and as a tool for planning and buying all media." It is being distributed to executives at e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. companies, ad agencies, PR firms, media buying services, ad-supported Web sites and related media and service companies. Editorial includes information on such topics as media convergence Media convergence is a theory in communications where mass mediums merges together to create a new product offering a variety of the properties of each. Such an example is that of the internet. , cross-media buys, wireless advertising, reviews of Web sites for advertisering potential, choosing an online ad network, and the viability of ad exchanges. It also carries information on sponsorships, e-mail media and evaluating user reports, as well as regular features on markets, research, industry news, profiles of agencies, and "Anatomy anatomy (ənăt`əmē), branch of biology concerned with the study of body structure of various organisms, including humans. Comparative anatomy is concerned with the structural differences of plant and animal forms. of a Buy." The magazine is an extension of the company's other media properties. Established in 1996 by Ken Fadner, founder of AdWeek magazine, MediaPost Communications produces content and resources to "help media professionals take full advantage of the Internet." Its MediaPost.com site provides free tools, news and a media contact directory, and the company also produces three daily and three weekly opt-in e-mail See opt-in. newsletters, including Media-DailyNews and Research Brief. |
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