MECA and ipsh! Connect U.S. Cell Phones & PC Messengers into New Product.Business Editors/High-Tech Writers LOS ANGELES--(BUSINESS WIRE)--June 14, 2004 Partnership Creates First Interoperable Instant-Messenger That Can Send SMS Messages to Majority of Mobile Phones in U.S. Two emerging forms of media in the U.S. have joined forces in a remarkable partnership merging mobile and PC communication. Instant-messaging firm MECA MECA Maine College of Art MECA Middle East Children's Alliance MECA Manufacturers of Emission Controls Association (Washington, DC) MECA Marriage Equality California MECA Mars Environmental Compatibility Assessment Communications and Mobile Messaging firm ipsh! have co-developed a new product that allows PC-based users the ability to chat with friends across MSN, YAHOO!, ICQ, and AOL while also sending text messages from the same application to mobile phones across the United States. The new Messenger Interoperable Carrier Interoperable (MICI MICI Maladies Inflammatoires Chroniques de l'Intestin ) Platform is the first partnership of its kind as it unites roughly 120M PC messenger users with approximately 100M cell phone users into one application. The new product was featured in Los Angeles at the IHollywood Forum on Advertising known as Impact 2004. Both firms are considered pioneers in emerging communication technology and were invited as speakers at this year's event. "MECA strives to connect people regardless of device or messenger and MICI is a fine example of that vision becoming reality," states MECA President Bruce Klickstein. The MICI product is currently available in MECA's 4.0 version at www.meca.com. About MECA: MECA is the industry leader in the development and deployment of consumer focused messenger based promotions. MECA enables clients to create fully branded and customized interoperable "Messaging Experiences(TM)." The company's solutions envelop consumers in a fully branded promotional environment and "incentivize in·cen·tiv·ize tr.v. in·cen·tiv·ized, in·cen·tiv·iz·ing, in·cen·tiv·iz·es To offer incentives or an incentive to; motivate: " viral distribution through proprietary marketing technologies. MECA's clients and partners are amongst the top entertainment and consumer brand entities including Vivendi-Universal, Time Warner, Real Networks, Electronic Arts, Marvel, and others. (www.meca.com) About ipsh!: ipsh! is the North American leader in innovating, developing and deploying effective, turnkey mobile marketing strategies for clients and major brands such as ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , American Express, AOL/Time Warner, Bertelsmann, Budweiser, Dunkin' Donuts, EMI, HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy , Kellogg's, Reebok Ree´bok` n. 1. (Zool.) The peele. , Starburst StarBurst - An active DBMS from IBM Almaden Research Center. , Universal, Warner Bros, and many more. Spanning technologies that encompass 1 and 2 way SMS, alerts, promotions, ringtones (mono/poly/true/master), logos, pictures, wallpapers, screensavers, games (J2ME/BREW/SMS), real-time voting/polling, chat, interactive TV, premium SMS and (premium) MMS, or multimedia messaging services (messaging) Multimedia Messaging Services - (MMS) A feature of some mobile telephones that allows them to send messages including text, sound, images and video. ; ipsh! has dominated the media, entertainment and brand verticals with its proprietary PRISM platform. |
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