MDI and Ray Charles to Create Advertising Campaign for Powerball Lottery States.Business Wire HARTFORD, Conn.--(BUSINESS WIRE)--Sept. 19, 2001 MDI (1) (Multiple Document Interface) A Windows function that allows an application to display and lets the user work with more than one document at the same time. Entertainment, Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB: LTRY) announced today that it has entered into an agreement with the Multi-State Lottery Association The Multi-State Lottery Association (MUSL) is a "non-profit, government-benefit association owned and operated by its member lotteries." It was formed in 1987 by six states and the D.C. Lottery. Its first game was launched the next year. Slowly, more states joined MUSL. (MUSL MUSL - Manchester University Systems Language ) for a Powerball advertising campaign featuring music legend Ray Charles, under the company's exclusive lottery licensing arrangement with the singer. At least 15 of the U.S. lottery states that sell the very popular Powerball lotto game are expected to participate in the campaign. The television and radio campaign will introduce a new theme song for Powerball, as performed by Mr. Charles. The campaign will also introduce a new Powerball slogan and new logo graphics. "Ray Charles is a true American musical treasure and a great match for our new Powerball campaign," said Chuck Strutt, Executive Director of MUSL. "He is one of the most effective commercial spokesmen in advertising history. We are delighted and honored to have Mr. Charles perform our new theme song." MDI President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Steve Saferin said "Ray Charles, a 12-time Grammy winner, is a natural for this campaign because he is the only artist to have Billboard Top 10 hits in Rhythm & Blues, Country & Western, Jazz, Rock-n-Roll and Popular. The campaign will feature performances of the theme song in all of Ray's award-winning music styles." "The magic of Ray Charles has a wholesome and universal appeal, and he has so much to offer to our clients; not just his music, which is wonderful, but his personality, his acting, his concert performance skills, his treasure trove TREASURE TROVE. Found treasure. 2. This name is given to such money or coin, gold, silver, plate, or bullion, which having been hidden or concealed in the earth or other private place, so long that its owner is unknown, has been discovered by accident. of music and that incredible voice," Mr. Saferin said. Last year, Mr. Charles sang Georgia on My Mind and played a speaking role with children in TV spots highlighting the good things Lottery profits fund in his native Georgia. He also produced ads featuring new theme songs for the New Jersey Lottery The New Jersey Lottery is run by the state of New Jersey. It sells the multi-state game Mega Millions; other games include Pick 3, Pick 4, Jersey Cash 5, and Pick 6. New Jersey Lottery players must be at least 18 years old. and the Wisconsin Lottery. In addition to lottery advertising campaigns, MDI's exclusive license with Ray Charles is available for Instant Lottery games, featuring bonus grand prize trips to see Mr. Charles in concert anywhere in the world. MDI specializes in creating, marketing and implementing entertainment-based promotions on behalf of the North American lottery industry. MDI revolutionized the lottery industry with its introduction of second-chance merchandise prizes. MDI's current lottery promotions include scratch games featuring properties such as Harley-Davidson(R), Wheel of Fortune(R), Jeopardy!(R), Elvis Presley(R), Betty Boop(TM), Twilight Zone(TM), Louisville Slugger(R), TNN TNN The National Network (formerly The Nashville Network) TNN The Nashville Network (now The National Network) TNN The Nerd Network (online gaming clan) (R), CMT CMT Certified Medical Transcriptionist. CMT abbr. Certified Medical Transcriptionist CMT California mastitis test. (R), Hummer(R), Ray Charles(R), Hollywood Squares(R), Pink Panther(TM), The Outer Limits(TM), Heroes of Space(TM), Michael Buffer's Let's Get Ready To Rumble(R), Dick Clark's American Bandstand(R), Times Square 2002(TM), SPAM(R), TABASCO(R) Tarot tarot Sets of cards used in fortune-telling and in certain card games. The origins of tarot cards are obscure; cards approximating their present form first appeared in Italy and France in the late 14th century. Card Reader Miss Cleo(R), Greatest Sports Legends, Emmett Kelly Jr.(R), Cow Parade(R) The Hollywood Sign(R) and Walk of Fame(R), Lionel(R) Nostalgic and Collectable Trains, and auto race drivers Dale Earnhardt(R), Dale Earnhardt, Jr.(R), Mark Martin, Matt Kenseth, Jeff Burton and Bill Elliott. The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by MDI) contains statements that are forward-looking, such as statements relating to the future anticipated direction of the lottery industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales and potential contracts. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of MDI. These risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financing activities, domestic and global economic conditions, changes in federal or state tax laws and market competition factors. |
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