MCTEL SMS Firewall/Anti-Spam Partners With Amobee Media Systems to Launch Ad-Sponsored SMS.MONACO & SAN FRANCISCO -- MCTEL and Amobee Media Systems Amobee Media Systems Company Amobee Media Systems, based in San Francisco, CA, was founded in 2005 by CEO Zohar Levkovitz, a mobile industry veteran and former executive with Comverse. have announced a partnership to provide mobile operators with a carrier grade solution for ad-sponsored SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. . The two companies have combined their innovative messaging and ad service technologies to allow mobile operators and their customers to reduce the cost of their SMS consumption by opting in to contextual and non-intrusive advertising impressions. Daniel Mavrakis, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MCTEL, said: "We are very proud of this partnership as costs are still hampering the development of messaging traffic. Thanks to our joint MCTEL/AMOBEE solution, the operator could quickly deploy a powerful solution to increase SMS traffic and generate new revenue streams, especially amongst the youth market." "This partnership provides operators with a best in class solution for generating new revenues from a new mobile advertising model," said Ziv Eliraz, VP of Strategic Alliances at Amobee Media Systems. "Our partnership with MCTEL gives them a new advertising channel for brands and provides their users the ability to communicate more for less." The offering combines MCTEL's SMS Hubbing platform with its direct SS7 access and to Amobee's purpose-built unified mobile ad-serving and campaign management solution for ad-funding multiple mobile services, including SMS, browsing, video, music and games. The two companies will be demonstrating this new offering at the 3GSM Barcelona event: -- MCTEL booth A14 in Hall 2 -- Amobee Media Systems in Hall 2, Level 1, The Gallery, Suite 3.1HS12 To arrange for a demonstration during 3GSM please contact sales@mctel.net or info@amobee.com. About MCTEL: MCTEL (www.mctel.net) develops innovative messaging and multimedia solutions for operators, including SMS-Centers, International SMSC SMSC Short Message Service Center SMSC Standard Microsystems Corporation (New York) SMSC Spiritual Moral Social Cultural (education) SMSC Stephenville Medical and Surgical Clinic Hubs, USSD (Unstructured Supplementary Service Data) A messaging function in GSM cellphones. Unlike regular text messages, USSD messages travel over GSM signaling channels and are used to query information and trigger services. See CAMEL. , SMS Anti-Spam and Firewall solutions and OTA (Over The Air) Refers to any wireless system such as AM/FM radio and network television that uses open space as its transmission medium. Device Management Platforms. MCTEL also operates its own solutions on the SS7 network to provide hosted services to operators, including OTA Device Management, SMS Relay service using its SMSC Hub, Hosted USSD and SMS/Wap/MMS Value Added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. applications and services. MCTEL is a privately-owned company having as investor the Monaco State through SACDE state-owned company, HQ in Monaco. About Amobee Media Systems: Amobee Media Systems (www.amobee.com) has built and designed the first and only telco-grade ad-serving solution 100% dedicated to mobile operators, allowing them to ad-fund all non-voice related applications and services: WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. Browsing, Video & Music, SMS, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , and Games. This "opt-in" system puts the user in control and at the centre of the mobile consumption experience and is capable of increasing usage of mobile data applications while giving them the ability to consume more for less. Advertising impressions occur with full user consent and are inserted in a relevant, contextual, targeted and non-intrusive manner. Amobee has raised capital from Sequoia Capital (www.sequoiacap.com), Accel Partners (www.accel.com) and Globespan Capital Partners (www.globespancapital.com) HQ in San Francisco. |
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