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MCI AND FRITO-LAY OFFER SAVINGS CERTIFICATES -- THE NEW TASTE WORTH TALKING ABOUT --

 MCI AND FRITO-LAY OFFER SAVINGS CERTIFICATES
 -- THE NEW TASTE WORTH TALKING ABOUT --
 WASHINGTON, July 7 /PRNewswire/ -- MCI Telecommunications Corporation and Frito-Lay, Inc., today announced "The New Taste Worth Talking About" promotion offering special savings from MCI to consumers who purchase Frito-Lay products: Lay's, Frito-Lay's Ruffles and Ruffles Light Choice brand potato chips.
 Consumers may call one of the numbers appearing on or in the following Frito-Lay products: Ruffles, 800-288-CRUNCH; Ruffles Light choice, 800-283-CHOICE; and Frito-Lay's/Lays at 800-TRY-LAYS. These numbers will appear both on and in more than 100 million "family sized" Frito-Lay packages.
 Consumers need only to disclose the individual purchase code listed within the bag to claim the free minutes. Those who desire only an MCI Card will receive a certificate for 15 minutes of free MCI Card calls. Existing MCI customers may also receive certificates for 15 minutes of free long distance calling.
 Consumers who call one of these numbers and subscribe to MCI Dial "1" and MCI Card services will receive $15 worth of long distance calling certificates and a certificate good towards 30 free minutes of MCI Card calls.
 The more purchases consumers make, the more free long distance calling they can receive -- up to two full hours.
 "The New Taste Worth Talking About" promotion begins this week and continues for six weeks, or as long as supplies last. Approximately 25,000 in-store displays will feature the MCI/Frito-Lay promotion.
 MCI Telecommunications Corporation, headquartered in Washington, is the nation's second largest long distance provider. MCI Consumer and Commercial Markets offers residential and small business customers a variety of products and services including: Dial "1," MCI PrimeTime, MCI Personal 800, MCI Messenger, Operator Services, the MCI Card, MCI Around the World, Friends of the Firm, MCI Preferred and Prism Plus.
 -0- 7/7/92
 /CONTACT: Kate Fralin, 703-415-6941, or Debra Shriver, 703-415-6904, both of MCI/
 (MCIC) CO: MCI Telecommunications Corporation; Frito-Lay, Inc. ST: District of Columbia IN: TLS SU: PDT


TW -- DC004 -- 6896 07/07/92 09:42 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 7, 1992
Words:333
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