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MCAFEE.COM TO OFFER NETZIP'S DOWNLOAD DEMON SERVICE TO ONLINE BUYERS.


Tool Simplifies Downloads For Buyers, Includes Advertising Capabilities For Sellers

Network Associates' McAfee (McAfee, Inc., Santa Clara, CA, www.mcafee.com) A leading provider of intrusion prevention software. In 1997, McAfee Associates and Network General merged to become Network Associates. .com ESD (1) (Electronic Software Distribution) Distributing new software and upgrades via the network rather than individual installations on each machine. See ESL.  business has selected Netzip Download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  Demon demon, supernatural being, generally malevolent in character. In general, the more civilized pagan societies came to consider demons as powerful, supernatural beings who lacked the dignity of gods and who, depending on the circumstance, might be either benevolent or  to improve software downloads from its popular website. Download Demon's technology greatly enhances the sometimes tricky Adrian Thaws (born January 27, 1968), better known as Tricky, is an English rapper and musician important in the trip hop and British music scene (despite loathing the "trip hop" tag). He is noted for a whispering lyrical style that is half-rapped, half-sung.  download process, while its advertising capabilities allow McAfee.com to deliver product information, customer service information and company news to users while they download.

The optional service will enable McAfee.com users to download using pause, resume and reconnect features that facilitate successful downloads on the first attempt. Upon download completion, Download Demon helps users install, save or move a downloaded file within the application. The features are designed to improve the download process and help users to conserve bandwidth resources by reducing the number of repeated download attempts.

"Download Demon is a great tool for PC users to assist in optimizing their software downloads over the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
," says Jeff Platon, vice president of business development at McAfee.com. "The addition of Download Demon to our Internet-based services enables us to better serve our Internet savvy users and to differentiate ourselves from the competition."

Download Demon will also provide a new advertising revenue stream for McAfee.com. As users download from its website, McAfee.com can deliver content, including product information, third party advertising, special offers, etc. through a window that appears on the user's desktop while a download is in progress. The HTML-based window can be minimized or closed at any time during a download.
COPYRIGHT 1999 Millin Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Company Business and Marketing; Network Associates ESD
Comment:MCAFEE.COM TO OFFER NETZIP'S DOWNLOAD DEMON SERVICE TO ONLINE BUYERS.(Network Associates ESD)(Company Business and Marketing)
Publication:EDP Weekly's IT Monitor
Geographic Code:1USA
Date:Dec 27, 1999
Words:243
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