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MCA NEARING DEAL ON GANGSTA RAP LABEL.


Byline: Geraldine Fabrikant The New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times

MCA MCA
 in full Music Corporation of America

Entertainment conglomerate. It was founded in Chicago in 1924 by Jules Stein as a talent agency. In the 1960s it bought Decca Records and Universal Pictures, and today it produces films, music, and television shows.
 Inc. is close to reaching an unusual arrangement to pay $200 million for 50 percent of Interscope Records, the company best known for its gangsta rap gang·sta rap   also gangster rap
n.
A style of rap music associated with urban street gangs and characterized by violent, tough-talking, often misogynistic lyrics.
 music, people close to the negotiations said Monday.

MCA is working on the details of an agreement that would give it the right, though not the obligation, to distribute any "controversial" releases, a Seagram executive said. Additionally, MCA, which is 80 percent owned by Seagram Co., is trying to devise a plan to donate to charity its share of Interscope profits derived from sales of gangsta rap albums, the Seagram executive said.

Separately, rumors circulated in New York and Hollywood on Monday that Seagram's president, Edgar Bronfman Two persons are named Edgar Bronfman (father and son). They are the son and grandson of Seagram founder Samuel Bronfman:
  • Edgar Miles Bronfman (born 1929), a Jewish-Canadian businessman and former long-time president of the World Jewish Congress
  • Edgar Bronfman, Jr.
 Jr., would try to bring Frank Biondi Frank J. Biondi, Jr. (born January 9, 1945) is an American businessman. He was born in New York City to Frank Biondi, Sr. and Virginia Willis. He has a Bachelor of Arts degree from Princeton University and an Master of Business Administration degree from Harvard Business School.  Jr., the ousted president of Viacom Inc., to MCA as its chief executive. A Seagram spokesman declined to comment and Biondi said he had had no substantive talks with Bronfman.

Other industry executives suggested that Sony Corp. might also want Biondi to replace Michael Shulhof, who was ousted last month as president of Sony's U.S. operations.

As for MCA's efforts to disengage dis·en·gage  
v. dis·en·gaged, dis·en·gag·ing, dis·en·gag·es

v.tr.
1. To release from something that holds fast, connects, or entangles. See Synonyms at extricate.

2.
 itself from the gangsta rap in Interscope's catalog, devising a charity arrangement is not proving easy.

"Accounting complications make it difficult to structure such an arrangement," said the Seagram executive, who spoke on condition of anonymity. "How do you allocate overhead to individual releases and other issues? What if you lose tons of money on one and make some on another, do you cross-collateralize the two albums or not?"

When Interscope was half-owned by Time Warner Inc.'s Warner Music, the company's gangsta rap albums elicited public and political outcry, ultimately prompting Time Warner to sell its 50 percent stake back to the company for about $106 million. Among Interscope's best-known gangsta Noun 1. gangsta - (Black English) a member of a youth gang
AAVE, African American English, African American Vernacular English, Black English, Black English Vernacular, Black Vernacular, Black Vernacular English, Ebonics - a nonstandard form of American English
 rappers, all on the Death Row label, are Snoop Doggy Dogg, Tupac Shakur and Dr. Dre.

It would be difficult for Bronfman to defend gangsta rap. MCA had had a corporate policy of not signing such groups, a policy that Bronfman supported when he acquired control of MCA in June.
COPYRIGHT 1996 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Geographic Code:1CANA
Date:Jan 23, 1996
Words:353
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