MC2 -- music/computers/culture -- Breaks Out with Innovative Distribution Plan; GPI Music Group Pioneering New Channels to Reach Young Music-Makers.Entertainment Editors SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(ENTERTAINMENT WIRE)--April 25, 2000 MC2 (music/computers/culture), the newest magazine from GPI (Graphical Programming Interface) A graphics language in OS/2 Presentation Manager. It is a derivative of the GDDM mainframe interface and includes Bezier curves. Music Group, is expanding the standard magazine distribution model with innovative components reflecting its mold-breaking readership -- 15-25 year old musicians on the cutting edge of the computer-music revolution. Publisher Valerie Pippin Pippin. For Frankish rulers thus named, use Pepin. A multimedia game and Internet machine from Apple that used the PowerPC architecture and a limited version of the Mac OS. today announced a three-pronged strategy to reach a communications-savvy young audience notoriously difficult to attract by traditional means. "Other musician magazines have attempted to get the attention of new markets by piggybacking Gaining access to a restricted communications channel by using the session another user already established. Piggybacking can be defeated by logging out before leaving a workstation or terminal or by initiating a protected mode, such as via a screensaver, that requires re-authentication on existing magazine distribution channels," said Pippin. "MC2 is committed to investing the resources needed to serve the market of young musicians on its own terms." GPI isn't stopping at flooding newsstands worldwide with 100,000 copies of the premiere edition of MC2 in June. Several thousand more copies are being mailed directly to 18-year-old college-bound music-makers, offering them special charter subscriptions. In addition, MC2 has finalized an agreement with leading music equipment retailer Guitar Center to distribute over 30,000 copies of the premiere issue to select customers throughout the U.S. "Newsstand distributors have been extremely excited by MC2," commented Pam Santoro, Newsstand Sales and Marketing Manager for the GPI Music Group. "They believe it meets an unfilled need in the musician marketplace, and they anticipate it having a far broader appeal than current musician magazines." MC2 is also employing its companion Web site, mc2mag.com, part of the MusicPlayer.net super site, to engage young musicians with product demos, shareware Software on the "honor system." The concept is that users try a product, and if they like it, they voluntarily pay a set registration fee or make a donation to the program's creator. There are tens of thousands of shareware programs; some fantastic, some awful. audio, Internet and video apps, previews of new music and animation, and online promotions and giveaways. GPI Music Group, a division of Miller Freeman An earlier subsidiary of United News & Media (www.unm.com). Miller Freeman was a leading trade show organizer and publisher serving a variety of industries. In 1996, it acquired the Blenheim Group, producers of the popular PC EXPO trade show, and in 1999, it acquired the CMP PSN (Packet-Switched Network) A communications network that uses packet switching technology. PSN - Packet Switch Node , is the world's leading publisher of musician magazines, including Guitar Player, Keyboard, Bass Player, and Gig which have set the standards for professional musician publications. MC2 is designed to reach a wider, younger audience of musicians who are leading the way in using computers and the Internet to create, manipulate, and share music and music-computer news. The GPI Music Group publishes GUITAR PLAYER, KEYBOARD, BASS PLAYER, GIG, MC2, and as well as MusicPlayer.net (www.musicplayer.net), MUSIC GEAR ONLINE (www.musicgearonline.com), the MUSIC TECHNOLOGY BUYER'S GUIDE, and the GUITAR & BASS BUYER'S GUIDE and is a division of Miller Freeman PSN, Inc. The Miller Freeman PSN Entertainment Technology Group manages magazines, web sites and tradeshows for the professional music, audio, video, and installation industries including PRO SOUND NEWS, EQ, SURROUND PROFESSIONAL, RESIDENTIAL SYSTEMS, MUSIC WEEK, MUSIC BUSINESS INTERNATIONAL, FONO, STUDIO SOUND, VIDEOGRAPHY vid·e·og·ra·phy n. The art or practice of using a video camera. vid  e·og , CONTENT CREATION EUROPE, INSTALLATION EUROPE, AUTOMEDIA, CARSOUND, GOVERNMENT VIDEO, TELEVISION BROADCAST, TVB TVB Television BureauTVB Ti Voglio Bene (Italian: I Love You) TVB Television Bureau of Advertising TVB Television Broadcasts Limited (Hong Kong) TVB Top Vs. EUROPE, ONE-TO-ONE, SYSTEMS CONTRACTOR NEWS, MEDIALINE, GOVERNMENT VIDEO EXPO, SURROUND 2000, and DOTMUSIC.COM, the number one music web site in the UK. Miller Freeman PSN is an operating division of Miller Freeman UK, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of the United News & Media, plc, one of the world's largest publishers and tradeshow organizers. With divisions in Europe, Asia and the U.S., Miller Freeman produces more than 290 publications and 380 events worldwide. |
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