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MAYOR OF TELEVISION BLOG HEADING INTO A CAVE?


Byline: >DAVID David, in the Bible
David, d. c.970 B.C., king of ancient Israel (c.1010–970 B.C.), successor of Saul. The Book of First Samuel introduces him as the youngest of eight sons who is anointed king by Samuel to replace Saul, who had been deemed a failure.
 KRONKE

On Thursday, ABC Entertainment ABC Entertainment is a network production company owned by The Walt Disney Company and ABC that created in 1982. It produced shows like America's Funniest Home Videos, America's Funniest People, and H.E.L.P..  president Stephen McPherson prefaced the clip of the network's upcoming "Caveman" series being shown to the Television Critics Association The Television Critics Association (or TCA) is a group of approximately 200 United States and Canadian journalists and columnists who cover television programming. They meet in the Los Angeles area twice a year, in January and July, in conferences known as Winter and Summer , "We're doing lot of work" on retooling the show. "We recast re·cast  
tr.v. re·cast, re·cast·ing, re·casts
1. To mold again: recast a bell.

2.
 one of the leads," he said. "The pilot will not be the pilot. We felt it jumps way too far in the development of the characters and into the frying pan. They tried to do way too much with that. It'll end up being episode five, episode six in the run. ... We have to develop the characters and the dynamics so that we're not diving into relationships you might not understand."

Things went downhill from there.

Someone noted that maybe the relationships weren't the problem with the pilot and wondered why all the thinly veiled racial subtext sub·text  
n.
1. The implicit meaning or theme of a literary text.

2. The underlying personality of a dramatic character as implied or indicated by a script or text and interpreted by an actor in performance.
 was added. "The commercials are literally a one-joke thing," McPherson said. "They're about a group that's not that bright. They decided to explore a group that's a minority, with all the stereotypes. That was a decision made in development. If you do the commercials on a 30-minute basis, I don't think they'd work."

Memo to McPherson: Reread Verb 1. reread - read anew; read again; "He re-read her letters to him"
read - interpret something that is written or printed; "read the advertisement"; "Have you read Salman Rushdie?"
 your quote above very closely, particularly the "one-joke thing" part and "doing the commercials/don't think they'd work" part. Now, think about it a little. Are you beginning to see the error of your ways?

It was interesting to note that at the end of the clip the cast and executive producers were the only ones applauding. And then it went downhill some more, as the question-and-answer session began.

First question: Where are the cavewomen? (Honestly, someone asked that.)

Answer: Episode five.

Question: You had to know that making a show from a TV commercial would earn you all sorts of hell from us. How to face that ... ?

Answer: "We knew we'd be under a lot of scrutiny, but it makes our job a little harder. ... I never guessed we'd catch so much hell."

Question: Will the gecko gecko (gĕk`ō), small or medium-sized lizard of the family Gekkonidae. The more than 300 species are distributed throughout the warm regions of the world, mostly in the Old World. Despite folklore to the contrary, their bite is not poisonous.  be a guest star at some point?

Answer: Depends on what our ratings are.

We were now beyond downhill.
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Title Annotation:LA.COM
Publication:Daily News (Los Angeles, CA)
Date:Jul 28, 2007
Words:348
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