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MATTEL PROMOTES KENNETH BARATELLE, SUJATA LUTHER, TIMOTHY KILPIN AND T. MARK TAYLOR

 LOS ANGELES, April 14 /PRNewswire/ -- Mattel Inc. has promoted Kenneth Baratelle to vice president-worldwide master planning in the company's Operations Division, Sujata Luther to vice president- marketing research, Timothy Kilpin to vice president-marketing and T. Mark Taylor to vice president-product design. Kilpin and Taylor are both responsible for the company's Hot Wheels line of toy vehicles.
 Most recently director-corporate master planning, Baratelle joined Mattel in 1970 as a sales forecast analyst. He has held a variety of positions with the company, including supervisor-master planning, manager-advanced planning, and director-product planning. He was previously employed by Sears, Roebuck and Co. from 1965 to 1970 in its sales forecasting department.
 Baratelle, 45, received a bachelor's degree in business from California State University, Long Beach, in 1970. He reports to Joseph Gandolfo, president-operations.
 Mattel's director-marketing research since 1991, Luther, 36, joined the company in 1984 as a marketing research analyst, and was promoted to manager-consumer research in 1986 and director-consumer research in 1989. Previous experience includes positions with Golden Tobacco Co. and Hindustan Lever.
 A native of India, Luther received a bachelor's degree in psychology from Lady Shri Ram in New Delhi in 1976, a master's degree in business and marketing from Bajaj Institute of Management in Bombay in 1978, and a master's of business administration from the University of Santa Clara's Leavey School of Business and Administration in 1983. She reports to Alan Fine, senior vice president-marketing services and entertainment.
 Previously director-marketing, Kilpin, 32, joined the company in 1984 as a copywriter, and was promoted to associate product manager in 1985 and product manager in 1987. From 1988 to 1991, he was employed by the Tonka Corp. as director-marketing, returning to Mattel in 1991 in the same capacity.
 A graduate of the University of Wisconsin, Kilpin received a bachelor's degree in communications in 1982. He reports to Louis Gioia, senior vice president-marketing.
 Taylor, 51, was first employed with Mattel from 1976 to 1982 as a senior art director. Following positions at Tomy Toys, Jeff Bisch Design, Playmates Toys and Entertech/LJN, he returned to Mattel in 1988 as director-product design for the company's Hot Wheels product line, his most recent position. He reports to David Okada, senior vice president-product design.
 Taylor received a bachelor's degree from Art Center College of Design in Los Angeles in 1968, and a master's degree from California State University, Los Angeles, in 1975.
 Mattel Inc., which reported net income of $144 million on net sales of $1.85 billion for 1992, is a worldwide leader in the design, manufacture and marketing of children's toys. With headquarters in El Segundo, Calif., Mattel has offices and facilities in 30 foreign countries and sells its products in more than 100 nations throughout the world.
 -0- 4/14/93
 /CONTACT: Donna Gibbs of Mattel, 310-524-3524/


CO: Mattel Inc. ST: California IN: HOU SU: PER

MS-EH -- LA015 -- 5744 04/14/93 12:47 EDT
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Date:Apr 14, 1993
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