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MATTEL INTRODUCES NEW MCDONALD'S TOY LINE

 LOS ANGELES, Jan. 26 /PRNewswire/ -- Mattel Inc. (NYSE: MAT) will design, manufacture and market a line of McDonald's-branded toys through an exclusive licensing agreement for the activity toy category.
 The toy line, McDonald's "Happy Meal Magic," allows both boys and girls to make miniature versions of McDonald's meals using common household food ingredients, such as peanut butter, cereal and fruit juice.
 "This marriage brings together two of the most recognizable names to children," said Jill Barad, president and chief operating officer, Mattel Inc. "McDonald's and Mattel regularly join forces on Happy Meal promotions, and the last two efforts were among McDonald's most successful to date. This is a natural next step in our relationship," she said.
 "Mattel has done an outstanding job of capturing the fun and magic of McDonald's in the McDonald's 'Happy Meal Magic' line," said Pete Henseler, manager, national marketing, McDonald's. "Now kids have a way to create and enjoy their own McDonald's favorites at home with friends and family."
 The McDonald's "Happy Meal Magic" line of toys will be unveiled at the 1993 American International Toy Fair in New York beginning Feb. 8.
 Mattel Inc., with 1991 record net sales of $1.65 billion, is a worldwide leader in the design, manufacture and marketing of children's toys. With headquarters in El Segundo, Calif., Mattel has offices and facilities in 30 foreign countries and sells its products in more than 100 nations throughout the world.
 McDonald's is the world's leading food service organization, with nearly 13,000 restaurants in 65 countries. About 80 percent of McDonald's restaurant businesses are locally owned and operated by independent entrepreneurs.
 -0- 1/26/93
 /CONTACT: Donna Gibbs of Mattel, 310-524-3524; or Becky Caruso of McDonald's, 708-575-5336/
 (MAT)


CO: Mattel Inc.; McDonald's ST: California IN: HOU LEI SU: ERN

EH -- LA022 -- 9044 01/26/93 11:51 EST
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Date:Jan 26, 1993
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