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MATTEL AND NICKELODEON ANNOUNCE TOY LINE BASED ON "THE REN & STIMPY SHOW"

 MATTEL AND NICKELODEON ANNOUNCE TOY LINE
 BASED ON "THE REN & STIMPY SHOW"
 LOS ANGELES, June 10 /PRNewswire/ -- Mattel Inc. (NYSE: MAT) and Nickelodeon, the only network for kids, today announced an agreement to launch a line of toys based on the highly-popular "Nicktoons" cartoon programming. The initial line will be based on "The Ren & Stimpy Show" and will be designed, manufactured and marketed by Mattel through an exclusive licensing agreement between the two companies.
 "The Ren & Stimpy Show" line will include toys based on the Ren Hoek and Stimpy characters, including a variety of products from soft toys to collectible figures. The items will be available during this year's key holiday toy-buying season.
 "The Ren & Stimpy Show" is an offbeat and humorous animated series that was an immediate hit following its debut on Nickelodeon last August as part of its Sunday morning "Nicktoons" lineup. In the tradition of Laurel and Hardy and Abbott and Costello, Ren Hoek, a scrawny, asthmatic, ornery chihuahua, and Stimpy, his loyal, brave and gullible feline sidekick, are the comedy team of the '90s.
 Nickelodeon recently announced plans to expand the program to the competitive prime time Saturday night slot as part of a block of four original programs. The show will also continue to air during Nickelodeon's highly-rated "Nicktoons" 90-minute block on Sundays, which includes "The Ren & Stimpy Show" as well as Nickelodeon's other two original animated series, "Doug" and "Rugrats."
 Since its debut, "The Ren & Stimpy Show" doubled the channel's Sunday morning ratings among kids aged 2 to 11, and on MTV, the show quickly became one of that channel's top 10 shows.
 "Nickelodeon's fresh approach to animation makes 'The Ren & Stimpy Show' a must-see for kids of all ages, with strong viewership by adults as well," said David Mauer, president of Mattel USA. "We are excited about the audience growth expected this fall as Nickelodeon adds 13 new episodes and puts tremendous marketing muscle behind this property," he said.
 "The response to 'The Ren & Stimpy Show' has been overwhelming," said Geraldine Laybourne, president of Nickelodeon/Nick at Nite. "We've come to find that viewers, young and old, want to share in the Ren and Stimpy experience even beyond watching them on television. Mattel understands Nickelodeon and together we want to give our viewers a fun way to enjoy Ren and Stimpy at home."
 At New York Toy Fair in February, Mattel introduced a line of activity toys sold under the Nickelodeon trademark including Gak, a specially-formulated play compound; arts and crafts items including E-Z Squeezee Paints and a silk-screening toy called the Foot Printer; and Color Writer, a mechanical drawing toy.
 Mattel Inc., which reported record 1991 net sales of $1.65 billion, is a worldwide leader in the design, manufacture and marketing of children's toys. With headquarters in El Segundo, Calif., Mattel has offices and facilities in more than 20 foreign countries and sells its products in more than 100 nations throughout the world.
 Nickelodeon is the largest producer of kids programming in the world and one of the highest-rated cable services available on cable television. Nickelodeon is a registered trademark of MTV Networks, a division of Viacom International Inc. MTV Networks owns and operates three cable television programming networks -- MTV: Music Television, Nickelodeon/Nick at Nite and VH-1, all of which are trademarks of MTV Networks. "Nicktoons" and "The Ren & Stimpy Show" are also trademarks of MTV Networks.
 -0- 6/10/92
 /CONTACT: Donna Gibbs of Mattel Inc., 310-524-3524; or Catherine Lippincott of Nickelodeon, 212-258-7734/
 (MAT) CO: Mattel Inc.; Nickelodeon ST: California IN: HOU SU: JVN


EH -- LA004 -- 8761 06/10/92 11:01 EDT
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Date:Jun 10, 1992
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