MATCHLOGIC INCORPORATES ORACLE INTELLIGENT WEBHOUSE SOFTWARE.Excite@Home (Nasdaq: ATHM ATHM Excite@Home (NASDAQ symbol) ATHM Alternative Therapies in Health and Medicine ATHM American Textile History Museum (Lowell, MA) ), Westminster, Colo., has announced that its MatchLogic division, an online database marketing solutions company, is using Oracle Intelligent Webhouse software in its online marketing services. Long-time strategic partner Oracle is a crucial provider of technology for MatchLogic's operational services that enable MatchLogic to offer its customers superior targeting capabilities. "We support Oracle in all of our product lines and we're committed to Oracle's strategic direction in eBusiness," said Jack Garzella, senior director for eCRM and eBusiness Systems at MatchLogic. "Marketers want to expand their knowledge of their customer base and, with Oracle solutions, MatchLogic provides our clients the necessary tools to gain a competitive advantage." MatchLogic depends on strong data platforms to help clients learn more about their customers. MatchLogic uses Oracle's next generation ad-serving system, Oracle 8i(TM) Release 2, for inventory and campaign management as well as registration solutions. MatchLogic's most-used Oracle data warehouse operates as the primary reporting database for over 500 of MatchLogic's ad-serving customers. "MatchLogic has been using our data warehouse systems since it was founded nearly four years ago," said Michael Howard
MatchLogic collects data from millions of transactions it processes every day and relies on strong data warehouse systems such as Oracle. The length of time that companies keep detailed data and reports depends on the specific industries and sales cycles. This data helps MatchLogic determine the effectiveness of its online advertising and enables its customers to optimize optimize - optimisation their campaigns. About Excite@Home Excite@Home is the leading broadband online service provider, offering residential and commercial broadband services See broadband and broadband service provider. , with a global footprint The amount of geographic space covered by an object. A computer footprint is the desk or floor surface it occupies. A satellite's footprint is the earth area covered by its downlink. See form factor. 1. of 87 million homes under long-term cable and DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary contract. Excite@Home offers consumers broadband services over cable-modem, DSL and other "last-mile" connections and businesses high-speed commercial services. Excite@Home has approximately 13.5 million cable franchise homes under contract outside of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and localized Translated into the spoken language of the country. See localization. versions of the Excite service in 10 leading international markets. For more information, visit http://www.home.net or call 212-642-7701. |
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