MATCHLOGIC FORMS STRATEGIC ALLIANCES.MatchLogic, Inc., Westminster, Colo., an interactive marketing solutions company and wholly-owned subsidiary of leader in broadband Excite@Home (Nasdaq: ATHM ATHM Excite@Home (NASDAQ symbol) ATHM Alternative Therapies in Health and Medicine ATHM American Textile History Museum (Lowell, MA) ), has expanded its DeliverETM opt-in email database. The database has grown from 10MM opt-in names to 20MM multi-source names, allowing MatchLogic's customers to efficiently reach a greater number of target consumers. DeliverE is a comprehensive results-oriented email service See Internet e-mail service. offering one of the industry's largest and most in-depth email lists. The newly expanded database provides MatchLogic customers more extensive reach through access to 20 million names. The DeliverE service offers email list rental, campaign assembly, email delivery, reporting and analysis, campaign optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. , and modeling opportunities for direct marketers. "In order to increase our clients' opportunity to acquire high value customers, MatchLogic has formed strategic alliances with quality data partners, doubling the size of our industry-leading email marketing database," said Tim Prunk, President of MatchLogic. "Our DeliverE database expansion permits MatchLogic clients to further capitalize upon our permission-based email service, one of the most efficient and successful direct marketing tools in the industry." MatchLogic's email service includes the ability to target consumers through more than 210 demographic, geographic, and lifestyle selects, as well as lifestyle profiles. DeliverE also offers rich media messaging capabilities, email creative assembly, email testing across all industry-standard email client See e-mail program. platforms, and click and event success measurement. MatchLogic's DeliverE service uniquely provides detailed demographic and lifestyle results analyses that enable clients to identify key responder characteristics and improve future campaign targeting and performance. To help clients achieve the greatest return on their direct marketing investment, MatchLogic's DeliverE service also offers both predictive and descriptive modeling, as well as email campaign optimization. MatchLogic's DeliverE service is one of many customer acquisition services in the company's comprehensive Acquisition Marketing Division suite. The suite also includes targeted ad serving, online lead generation, online promotions, and campaign optimization. About MatchLogic MatchLogic Inc. (www.matchlogic.com) is the leading global interactive marketing solutions company. Founded in 1996, the Westminster, CO. based company offers marketers comprehensive customer relationship management solutions, targeted ad and email services, acquisition marketing, and database management and analysis services. MatchLogic manages and maintains one of the largest Internet marketing See Internet advertising. databases in the advertising industry, managing over 72 million anonymous profiles as well as an additional database with over 20 million opt-in profiles. MatchLogic is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Excite@Home, (NASDAQ; ATHM). As a member of NetCoalition, the Online Privacy Alliance and the Network Advertising Initiative, MatchLogic is committed to protecting consumers' privacy on the Internet. About Excite@Home Excite@Home (Nasdaq: ATHM) is the leader in broadband, offering residential and commercial broadband services See broadband and broadband service provider. , with a global footprint of 88 million homes under long-term contract. Excite@Home offers consumers broadband services over cable-modem and DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary and businesses high-speed commercial services. Excite@Home has over 13.5 million cable franchise homes under contract outside of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and localized Translated into the spoken language of the country. See localization. versions of the Excite service in 15 leading international markets. For more information, call 212/642-7701. |
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