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MASTERCARD AND HERMAN'S OFFERS DISCOUNTS ON DOWNHILL SKI VACATIONS THIS ALPINE SEASON

 MASTERCARD AND HERMAN'S OFFERS DISCOUNTS ON
 DOWNHILL SKI VACATIONS THIS ALPINE SEASON
 NEW YORK, Nov. 29 /PRNewswire/ -- MasterCard cardholders can get exclusive offers on alpine lift tickets, lodging and lessons at more than 200 Herman's World of Sporting Goods stores nationwide this winter vacation season. Exactly 130 U.S. and Canadian ski areas are part of this winter's Herman's Ski Passport discount offer presented by MasterCard, beginning Dec. 2, 1991 through April 11, 1992.
 Special Herman's Ski Passport coupon books available at Herman's stores will feature the discount values exclusive to all MasterCard cardholders when they purchase these vacations with their MasterCard card. Starting January 1992, these MasterCard deals extend to 10 percent off on all Herman's ski related merchandise and 30 percent off on ski and snowboard tune-ups, as well as boots and binding systems tests.
 "For the first time, we offer our MasterCard cardholders who enjoy downhill skiing vacations an opportunity to receive real value this ski vacation season," explained Keith Kendrick, senior vice president of marketing and advertising for MasterCard International. "By providing these ski values through Herman's World of Sporting Goods, we guarantee that all 90 million of our U.S. cardholders can receive these discounts with one of America's most renown ski equipment and sporting goods retailers."
 In addition to on-site discounts on lift tickets, lessons and lodging, MasterCard cardholders will also receive exclusive Northeast ski vacation weekday discounts on Holiday Inn rooms; Avis Rental Car discounts in the Western U.S.; and $50 to $75 dollars off on Continental Airline flights to popular U.S. ski destinations. All discounts can only be purchased through the Herman's Ski Passport Program presented by MasterCard.
 Participating stores will display specific MasterCard and Herman's Ski Passport signage, merchandise hang tags and point-of-purchase materials. Advertisements in 160 major newspapers will also feature the MasterCard and Herman's winter ski deals.
 -0- 11/29/91 R
 /CONTACT: Steve Apesos of MasterCard International, 212-649-5476/ CO: MasterCard International; Herman's World of Sporting Goods ST: New York IN: SU:


JT -- NY006 -- 8102 11/29/91 15:56 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 29, 1991
Words:344
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