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MARTHA ROSLER.


GENERALI FOUNDATION The Generali Foundation was established in 1988 by the Generali Group Austria as a private and non-profit-making art association for the promotion of contemporary art. Situated in [Vienna], [Austria], it is one of the important museums specialised in collecting and exhibiting conceptual  

"Positions in the Life World," a traveling survey of Martha Rosler's work of the past thirty-four years, organized with the Ikon Gallery The Ikon Gallery (grid reference SP060866) is a modern art gallery, housed in the Grade II listed, neo-gothic, former Birmingham board school Oozells Street School (John Henry Chamberlain 1877), in Brindleyplace, Birmingham, England.  in Birmingham, brings out one of the artist's greatest strengths: her ability to articulate a broad spectrum of themes - and to rework re·work  
tr.v. re·worked, re·work·ing, re·works
1. To work over again; revise.

2. To subject to a repeated or new process.

n.
 them over the years with undiminished returns - in media appropriate to her subject and reflective of the changing contemporary art world.

The fact that Rosler's exhibition opened during the war in Kosovo gave an unwanted if affecting concreteness to one of her ongoing thematic concerns: namely, war and the way it is represented in the media and in public opinion. One was greeted by "Bringing the War Home," 1967-72, a series of photomontages wherein Rosier superimposed su·per·im·pose  
tr.v. su·per·im·posed, su·per·im·pos·ing, su·per·im·pos·es
1. To lay or place (something) on or over something else.

2.
 images of the Vietnam war Vietnam War, conflict in Southeast Asia, primarily fought in South Vietnam between government forces aided by the United States and guerrilla forces aided by North Vietnam.  onto pictures of bourgeois interiors taken from shelter magazines. Along with an obvious antiwar an·ti·war  
adj.
Opposed to war or to a particular war: antiwar protests; an antiwar candidate. 
 message, the work disrupts the middle-class ideal of privacy and challenges the bourgeois conception of the public sphere The public sphere is a concept in continental philosophy and critical theory that contrasts with the private sphere, and is the part of life in which one is interacting with others and with society at large.  as a remote discourse. The largest installation on view, Fascination with the (Game of the) Exploding (Historical) Hollow Leg, 1983, is a multimedia work about the arms race that takes the form of an imitation war room, complete with maps, military clothing, and audio and video elements.

Military and cultural imperialism Cultural imperialism is the practice of promoting, distinguishing, separating, or artificially injecting the culture or language of one nation into another. It is usually the case that the former is a large, economically or militarily powerful nation and the latter is a smaller,  manifest a culinary aspect in the three-part video installation Global Taste: A Meal in Three Courses, 1985, while cooking becomes another kind of battleground in A budding gourmet, 1974, one of the serialized "Food Novels" Rosler dispatched as postcards in the mid-'70s. Through the voice of a woman hoping to better herself socially by learning to cook, Rosler reflects on "taste" as a mark of social distinction.

Rosler's lesser-known pieces underline the necessity of such a retrospective, revealing the intermediate tones and poetic qualities, and even the funny side, of an artist typecast as political and feminist. The straightforward feminist critique of representation in the early photomontage pho·to·mon·tage  
n.
1. The technique of making a picture by assembling pieces of photographs, often in combination with other types of graphic material.

2. The composite picture produced by this technique.
 series "Beauty Knows No Pain, or Body Beautiful," 1966-72, is taken further, and intertwined with subtle observations on women's labor conditions, in the postcard novels McTowersMaid and Tijuana Maid, both of 1975. Naturally, the show documents all the important stages in Rosler's work: the Garage Sales of 1973 and 1977; groundbreaking projects like "If You Lived Here..." of 1989, first shown at Dia Center for the Arts; her commentary on fundamental questions of representation, The Bowery in two inadequate descriptive systems, 1974-75. The problem of representation as such - its possibilities, borders, and embedded ideologies - is exposed as the most prominent of the concerns animating Rosler's art.

One of the most impressive aspects of the retrospective lies in seeing an artist who, though always skeptical of the modern fetishization of creativity, handles the question of the production of meaning with such continual inventiveness.

- Christian Kravagna

Translated from German by Elizabeth Felicella.
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Author:Kravagna, Christian
Publication:Artforum International
Geographic Code:1USA
Date:Oct 1, 1999
Words:467
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