Printer Friendly
The Free Library
14,558,173 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

MARTHA DOES A DEAL WITH KB BUILDER HOOKS UP WITH STYLE QUEEN.


Byline: Patricia Farrell Aidem Staff Writer

SAUGUS - Her new prime-time TV show is slumping in the ratings, and she was banned from a Canadian fall fest because of her ex-con status, but Martha Stewart <noinclude></noinclude>

Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model.
 has been welcomed with open arms by the nation's largest home builder.

KB Home is featuring Halloween decorations from Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187.  in 500 of its model homes across America, including one in Tesoro del Valle's Canterbury Collection in Saugus. It's the smallest of the models there, not the ``big house.''

Silhouettes of skeletons and witches deck the windows and ghosts float overhead. Pumpkin pails highlight the kitchen, and spooky music filters through the sound system, all part of a monthlong Guess Who's House Haunting campaign.

Never mind her recent past - the five-month stint in a country club of a federal prison - Martha is it when it comes to decorating, said John Musella, director of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  for KB Home.

``Martha Stewart is the premier expert for planning and decorating for the holidays,'' Musella said Friday. ``It makes perfect sense to partner with her.''

Prime-time viewers, however, haven't fallen in love with Stewart's Donald Trump Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  knock-off, ``The Apprentice: Martha Stewart.'' And the queen of the crafts was barred from this weekend's fall festival in Windsor, Nova Scotia Windsor is a small town located in central Nova Scotia at the junction of the Avon and St. Croix Rivers. It is the largest community in western Hants County with a 2001 population of 3,778 and was at one time the shire town of the county. , where she was to have paddled a giant pumpkin across Lake Pesaquid, The Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
 reported. It seems Canadian immigration law prohibits ex-cons from entering the country.

But KB is ready to give Stewart a boost. Home buyers will get a deal on her magazine, Martha Stewart Living Martha Stewart Living is a magazine and a television show featuring entertaining and home decorating guru Martha Stewart. Both the magazine and the television program focus on the domestic arts. , and those trekking through model homes can get decorating ideas featuring items that can be ordered online at www.marthastewart.com/shop.

Patricia Farrell Aidem, (661) 257-5251

pat.aidem(at)dailynews.com

CAPTION(S):

Photo:

KB Home has decorated its homes in Tesoro del Valle with Hall oween decorations from Martha Stewart Living.

David Crane/Staff Photographer
COPYRIGHT 2005 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Oct 10, 2005
Words:317
Previous Article:ROCKET RACES IN THE SKY ANSARI X FOUNDER STARTS LEAGUE.(News)
Next Article:UNIVERSITY CENTER ADDS PROGRAM INTERIOR DESIGN, THE FIRST ONE, TO START IN JANUARY.(News)
Topics:



Related Articles
Building on success: with the housing industry booming, KB Home chairman Bruce Karatz is in expansion mode. (People).(Brief Article)
Cisneros launches new company to build homes.(Up Front)(Henry Cisneros, Housing and Urban Development )
Homebuilders wait for signal to launch Gulf Coast projects.(KB Home Corp.)
Home together.(contracts between Martha Stewart Living Omnimedia Inc. and KB Home Corp.)(Brief Article)
Martha's brand is a good thing for KB Homes.(Up Front)
New neighborhood.(KB Home Corp. in contracts with Martha Stewart Living Omnimedia Inc.)(Brief article)
HOME BUILDERS' SLOWDOWN FIRMS' STOCK PRICES TAKE BEATING FOR 2ND STRAIGHT DAY.(Business)
KB Home Chairman and Chief Executive Bruce Karatz is a true believer in Martha Stewart.(Brief article)
Good thing.(News of the Week)(Brief article)
Bright spot: Amid slump, KB Home sees some success in joint-branding venture with Martha Stewart.(News & Analysis)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles