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MARKET PRESSURE BRINGS PLUS-SIZE APPAREL OUT OF THE BASEMENT.


If you're looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 Kate Moss and her kind, don't bother flipping through Mode, a new fashion magazine.

The New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 City-based publication, which debuted last month, celebrates women sizes 12 and above. And there's not a waif to be found.

And, if you've been scouring scouring

characterized by scour.


scouring disease
a colloquial name for secondary nutritional copper deficiency.
 department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores.  lately, you may have noticed there are a lot more fetching ensembles in, say, size 14 that go beyond the basic tunic-and-matching-legging look.

What's going on What's Going On is a record by American soul singer Marvin Gaye. Released on May 21, 1971 (see 1971 in music), What's Going On reflected the beginning of a new trend in soul music. ?

More retailers are realizing there's money to be made in the plus-size market.

The majority of American woman, about 62 percent, are a size 12 or larger, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Mode's publication directors Nancy Nadler LeWinter and Julie Lewit-Nirenberg.

``Existing fashion magazines, they weren't and still aren't serving most American women,'' Lewit-Nirenberg said.

Large-size apparel (size 16 and up) accounted for 25 percent, or $21.3 billion, of the women's apparel industry in 1996, according to NPD Group Inc., a marketing and research company in Port Washington, N.Y.

By comparison, six years ago in 1991, large-size apparel accounted for 19 percent, or $13.3 billion, of the women's apparel industry.

``It's been a long battle but department stores are finally stocking, taking their plus sizes out of the basement, by the pipes, and putting them where they're accessible,'' said Janey Milstead, editor in chief of BBW BBW Big Beautiful Women
BBW Big Black Women
BBW Beautiful Black Women
BBW Broadband Wireless
BBW Bath & Body Works
BBW Big Bad Wolf
BBW Buyer Beware
BBW Broken Bow, Nebraska (Airport Code)
BBW Brake-By-Wire
 or Big Beautiful Woman, which was founded in Encino in 1978.

BBW's first issue debuted in April 1979, featuring Idrea Lippman of Studio City on its cover. The magazine moved its operations to Beverly Hills in 1988.

Once banished to ground floors of department stores or specialty boutiques, plus-size fashions, many by trendy designers, now fill racks in upscale department stores.

``This (plus-size) woman has money and she'll spend it if it (the garment) doesn't look like a grandma dress,'' Milstead added.

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Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:L.A. Life
Publication:Daily News (Los Angeles, CA)
Date:Mar 10, 1997
Words:305
Previous Article:HEFT AND HEALTH - NEW AWARENESS : NO WEIGHT LECTURE, PLEASE.(L.A. Life)
Next Article:TO YOUR HEALTH.(L.A. Life)



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