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MARKET INTELLIGENCE: TELECONFERENCING MARKETS, LED BY VIDEO SYSTEMS, TO GROW SEVEN-FOLD IN 90s

 MOUNTAIN VIEW, Calif., May 12 /PRNewswire/ -- The worldwide market for teleconferencing systems and services will explode to more than seven times its current size by the end of the decade, growing at a 33 percent compound annual rate from $1.7 billion in 1992 to nearly $13 billion in 1999, projects a new study just released by Frost & Sullivan/Market Intelligence.
 Videoconferencing systems will enjoy the most dynamic growth, expanding their share of these ballooning worldwide markets from 28 percent in 1992 to 46 percent in 1999, states the report, "World Teleconferencing Systems and Services Markets: Look Who's Talking."
 While videoconferencing services will also grow healthily, the much faster growth of systems will cause the former segment to dip in share from 15 to 8 percent during the same period. Audiographics systems -- which transmit more limited visual information -- will also increase in share of overall teleconferencing sales, from 5 percent in 1992 to 8 percent by 1999.
 Increased end-user demand for communication coupled with the need to reduce expenses is driving the market, along with advances in technology and standards development.
 Progress on technology and standards is allowing vendors and service providers to offer cheaper, more flexible and smaller yet more effective teleconferencing solutions.
 Desktop and integrated teleconferencing systems will grow most rapidly, reflecting end-user demand for multifunctional, flexible and compact systems targeted to individual and small-group applications. These systems are less costly than dedicated, stand-alone and custom- built systems and are designed to devolve more control to end-users.
 Teleconferencing will see increasing use by non-business end-users like government, hospitals and clinics, schools and universities, courts and even households. The demand for systems and services customized for specific applications will conflict somewhat with the search for more flexible and versatile solutions.
 As videoconferencing technology advances and becomes cheaper and increasingly widespread, users will also grow more aware of other forms of less costly conferencing such as audioconferencing and audiographics, contributing to the industry-wide and worldwide teleconferencing boom.
 Although North America will remain the largest market through the decade, it will lose share to faster-growing regions, declining below 50 percent of worldwide revenues by 1999. The Pacific Rim will be the fastest growing regional market due to correspondingly rapid economic growth. Competitors with global scope will be most likely to succeed in teleconferencing markets. The ability to conduct marketing and technological alliances on a global basis will be a major competitive advantage for large and small firms.
 Frost & Sullivan/Market Intelligence is an international high- technology research firm specializing in telecommunications. All Frost & Sullivan/Market Intelligence reports are based on extensive interviews with marketing and technical experts from selected companies in each market segment. Primary research is validated by thorough analysis of available secondary research. Frost & Sullivan/Market Intelligence is one of the leading publishers worldwide of high-technology market research reports.


Teleconferencing Systems and Services Market: Revenue Forecasts (World),
 1989-1999
 Year Revenues Revenue Growth Rate
 ($ Million) (Percent)
 1989 687.2 ---
 1990 907.2 32.0
 1991 1,242.9 37.0
 1992 1,710.6 37.6
 1993 2,307.4 34.9
 1994 3,026.8 31.2
 1995 3,983.0 31.6
 1996 5,257.5 32.0
 1997 7,044.6 34.0
 1998 9,490.4 34.7
 1999 12,848.3 35.4
 Compound annual growth rate (1992-1999): 33.4 percent
 -0- 5/12/93
 /CONTACT: Amy Arnell, 415-961-9000 (Mountain View); Kristina Menzefricke, 44-71-730-3438 (London); Irene Laviron, 33-1-4742-9127 (Paris); or Gaston Bertin, 32-2-762-2781 (Brussels), all of Frost & Sullivan/Market Intelligence/


CO: Frost & Sullivan/Market Intelligence ST: California IN: TLS SU:

TM-TB -- SJ006 -- 7582 05/12/93 12:32 EDT
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