MARKET INSIGHTS INC.

3600 North Lake Shore Drive

Suite 1910

Chicago, IL 60613

Contact: Joseph R. Sullivan

Phone: [phone] or [phone]

Fax: [phone]

E-mail: [e-mail]

Web: www.formarketinsights.com

Profile

Market Insights Inc. provides strategic information and market solutions to the financial services industry. Services include market research, demographic studies, delivery-systems planning, site selection, de novo charter research, strategic planning, marketing and training. The company has had more than 150 clients and 1,200 markets in 25 states.

Case study

A $100 million community bank in the Midwest engaged Market Insights Inc. to develop a focused expansion plan to cement its market position and prepare the bank for long-term growth. The market assessment study included detailed demographic research, customer surveys, quantification of five-year market potential, site selection for new branches, feasibility and timeline for Internet banking rollout, and strategic recommendations for product development, staff, and staff development and marketing.

Within 24 months of completing the assessment, the bank doubled to more than $200 million in assets, launched its website and Internet banking, developed several new products and opened one new branch, with another on the way.