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MARINE MIDLAND SELECTS RUMRILL-HOYT AS ITS ADVERTISING AGENCY

 MARINE MIDLAND SELECTS RUMRILL-HOYT AS ITS ADVERTISING AGENCY
 ROCHESTER, N.Y., Aug. 18 /PRNewswire/ -- Marine Midland Banks, Inc. has named Rumrill-Hoyt, Inc. as its agency for advertising and marketing communications, the agency announced today.
 The integrated communications program developed by the agency is expected to bill in excess of $4 million annually, and will include activities such as advertising, direct marketing, collateral materials and media.
 "Marine Midland is committed to delivering outstanding value and service to its customers, and communicating this message to customers is an important part of the bank's business strategy," said Tim Cronin, CEO of Rumrill-Hoyt. "We are excited to be part of this effort."
 The Rochester-based agency was selected after an extensive review process.
 "Providing customers with exceptional service and value is an ongoing priority for Marine Midland. Rumrill-Hoyt is well qualified to communicate our customer-focused message," said Robert D. Davis, senior vice president, marketing services.
 "We received excellent proposals from a number of top-notch agencies, and the selection process was very close. We are looking forward to working with D'Arcy Masius Benton & Bowles, which has served the bank well for over 15 years, as we make a smooth transition to Rumrill-Hoyt," Davis added.
 Marine Midland Banks, Inc. is a New York State regional banking institution and an indirectly held, wholly owned subsidiary of HSBC Holdings plc. The HSBC Group, one of the world's most strongly capitalized financial services organizations, had more than $7.2 billion in disclosed shareholders' equity and consolidated assets of $160.5 billion at Dec. 31, 1991.
 Rumrill-Hoyt has been producing advertising, public relations and collateral for Du Pont, Kodak, Agway and other clients for nearly 60 years. The agency is a wholly owned, but independent and autonomously managed unit of Saatchi & Saatchi Advertising Worldwide, with 1991 billings of nearly $100 million.
 -0- 8/18/92
 /CONTACT: Robert J. Becton, public affairs, Marine Midland, 212-658-1028; or Jeanne Schweder of Rumrill-Hoyt, 716-272-6100, for Marine Midland/ CO: Rumrill-Hoyt ST: New York IN: PUB SU:


KK -- CL011 -- 0994 08/18/92 13:20 EDT
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Publication:PR Newswire
Date:Aug 18, 1992
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