MARATHON INCREASES PURSE.Byline: Daily News Wire Services The prize purse for the Los Angeles Marathon The Los Angeles Marathon is an annual marathon held in Los Angeles, California since 1986. It was inspired by the success of the 1984 Summer Olympics held in Los Angeles. The race starts at about 8:15AM and runs through Downtown Los Angeles, Koreatown, the Crenshaw district, and will double under a five-year sponsorship agreement with a New England-based athletic footwear and apparel manufacturer. ``This agreement with Saucony is an important step in the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Marathon's evolution into a world-class race,'' said marathon President William Burke William Burke (1792 - January 28, 1829) was an Irish-Scots serial killer who, along with William Hare committed a notorious series of murders in Edinburgh in the 19th century. Burke was born in Urney, County Tyrone. . ``Their sponsorship allows us to double our prize purse from $75,000 to $150,000, and provides the latitude to implement our three-year plan The Three-Year Plan of Reconstructing the Economy (Polish: Trzyletni Plan Odbudowy Gospodarki) was a centralized plan created by the Polish communist government to rebuild Poland after the devastation of the Second World War. designed to upgrade the level of competition at the front end of the marathon,'' he said. Aggressive recruiting of elite athletes and increasing the annual prize purse are part of that plan, Burke said. Art Rogers, Saucony's vice president of marketing, said his company did a lot of legwork leg·work n. Informal Work, such as collecting information or doing research in preparation for a project, that involves much walking or traveling about. before making the commitment. ``We have spent eight months carefully researching world-class events to get involved with as a strategic partner,'' he said. ``We chose Los Angeles because it is the first `major' marathon of the year and event organizers are committed to making a great event even better.'' ``We plan to serve as a strategic partner with race organizers to increase the level of competition and prestige of the marathon among serious runners,'' he added. Saucony is committing many of its top runners to compete in 1998. |
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