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MANAGING MANAGED CARE: CONFERENCE TO TEACH COMPANIES HOW TO STRENGTHEN BOTTOM LINE

 SAN DIEGO, Oct. 13 /PRNewswire/ -- With health care being the single-largest expense incurred by most businesses, an ongoing challenge is to find ways to cut costs while maintaining quality care. With an eye on managed care as a possible solution, businesses must position themselves to respond to health plans which make claims of excellence and efficiency in an intensely competitive marketplace.
 A two-part symposium, "Sorting Out the Controversy," will present ways companies can work with managed care plans to improve their bottom line. Programs will include proven techniques for negotiating the best price and performance from a health plan as well as discussions of market trends and how they are influencing the ever-changing managed care industry and how those changes can be advantageous for business.
 Sponsored by Kaiser Permanente and San Diego State University Graduate School of Public Health, the conference begins at 5 p.m. Thursday, Nov. 3, with a keynote address by UPI Chief Washington Correspondent Helen Thomas, who will present "Policy Making in Washington -- A Look Behind the Scenes." Thomas has more than 20 years' experience with the White House press corps.
 The program on Friday, Nov. 4, is from 9 a.m. to 5 p.m. and includes six nationally renowned speakers.
 David Lawrence, M.D., chairman and chief executive officer of Kaiser Foundation Health Plan Inc. and Kaiser Foundation Hospitals, will deliver the keynote address, "Re-engineering Health Care Through Managed Care."
 "As recently as ten years ago, health care providers were driving the system," said Lawrence. "Today, employers have a powerful influence in shaping managed care as we know it, because they are demanding quality care at reasonable prices. It has resulted in an excellent system of managed care."
 An educational forum, "Assuring Quality -- What More Can Be Done?" will be presented by David Eddy, M.D., Ph.D. Eddy is professor of Health Policy and Management at Duke University.
 Phil Nudelman, Ph.D., president and chief executive officer for Group Health Cooperative of Puget Sound, will present "The Cost of Quality -- Can HMOs Deliver?" Nudelman notes that because of rigid utilization management practices and quality assurance programs, HMOs are forced to provide better services at lower rates.
 Tom Elkin, assistant executive officer of Health Benefit Services for California Public Employees' Retirement System, will hold an educational forum and open discussion on "Providers and Purchasers: Shifting the Balance of Power."
 Elkin stressed that while the system used to be driven by providers, it is now in the hands of purchasers. "Employers can and should use their leverage to improve the system even further. At the conference we will discuss ways to negotiate and demand the best price and performance from a health plan. These tactics are essential for succeeding in the quickly changing realm of managed care."
 The final forum will be "Ethical Dilemmas: Winners and Losers Under Health Care Reform," presented by John Golenski, Ed.D., president of MediSync/Bioethics Consultation Group.
 Both day's programs will be held at the Pan Pacific Hotel, downtown San Diego. Registration is $185. Registration closes Oct. 19. For registration and information call 619-528-6133.
 -0- 10/13/94 R
 /CONTACT: Jim McBride of Kaiser Permanente, 619-528-3171/


CO: Kaiser Permanente ST: California IN: HEA SU:

LD-LS -- SD001A -- 4476 10/14/94 07:12 EDT
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Publication:PR Newswire
Date:Oct 14, 1994
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