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MAGIC JOHNSON REMAINS AS TARGET SPOKESMAN FOR ELECTRONICS

       MAGIC JOHNSON REMAINS AS TARGET SPOKESMAN FOR ELECTRONICS
    MINNEAPOLIS, Nov. 12 /PRNewswire/ -- In response to erroneous news reports that Target is pulling its Magic Johnson television spots, the company reaffirmed today that Johnson will continue as a Target spokesperson for electronics products.
    "There is no change in our relationship with Magic Johnson," said John Pellegrene, senior vice president of marketing for Target.  "Our relationship with him has been outstanding.  Anyone who has had the opportunity to work with Magic knows he is a special and extraordinary person.  We wanted to be sure we were being sensitive to his needs at this time.
    "We first questioned the appropriateness of the television spot because of its humorous tone.  We didn't want to appear insensitive or exploitative.  However, Magic's agent has encouraged us to continue the campaign as planned.  We are pleased that we were able to work it out with Magic," Pellegrene said.
    "I understand and appreciate Target's concern for me, but would like the ad campaign to run its normal course," Johnson said.
    Target will continue to run all television advertisements, billboards, in-store signage and circular ads into December as scheduled.
    -0-                     11/12/91
    /CONTACT: Gail Dorn, 612-370-8914, or George Hite, 612-370-8888, both of Target/ CO:  Target ST:  Minnesota IN:  REA SU: AL -- MN016 -- 3604 11/12/91 16:18 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 12, 1991
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