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MADGE NETWORKS TO DEMONSTRATE MULTISERVICE NETWORK TECHNOLOGIES AT NETWORLD+INTEROP; Demonstrations Highlight Recently Announced MadgeOne Architecture; Include Video Networking, Voice-Data Integration, ATM, Ethernet And Token Ring Switching And Network Management.


ATLANTA--(BUSINESS WIRE)--NetWorld+Interop--Sept.9, 1996--Madge Networks, a leading worldwide provider of end-to-end switched networking solutions, is set to demonstrate its latest technologies and products in some of the hottest areas of networking at NetWorld+Interop (booth number 822): video networking; voice and data integration; ATM, Ethernet and Token Ring switching; and network management. All are key components of the MadgeOne(TM) multiservice network architecture, announced in July.

"In creating MadgeOne, we designed the framework for a complete, end-to-end infrastructure that can accommodate voice, video and data on the same network," said Patty Burke, Madge's vice president of marketing for the Americas. "These demonstrations show practical applications of real-world technologies, enabling customers to get first-hand experience with multiservice networking solutions."

About the NetWorld+Interop Demonstrations

With MadgeOne serving as the unifying architecture, Madge will demonstrate its latest capabilities and products in the following areas:

-- Video networking -- Video is emerging as the next strategic business application, and Madge is leveraging the MadgeOne architecture and Quality of Services features of ATM to demonstrate a suite of video applications and switching products that enable transmission of real-time data over the LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. . Attendees can participate in a live, multipoint videoconference demonstration that highlights Madge's video switching technology. Madge is also set to run a distance-learning application over the video network, demonstrating how employees can upgrade their skills without leaving their desks.

-- Voice and data integration -- Network architects are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 more cost-effective ways to handle telephony over both LANs and WANs. Madge's VoiceLAN demonstration proves the value of ATM for transporting both data and voice over a common infrastructure. Attendees can place or receive calls over an ATM network. Madge 25Mbps ATM adapters are used to connect the voice-enabled workstations. Madge will also conduct a CTI (Computer Telephone Integration) Combining data with voice systems in order to enhance telephone services. For example, automatic number identification (ANI) allows a caller's records to be retrieved from the database while the call is routed to the appropriate party.  (Computer Telephony Integration Computer Telephony Integration - Computer Telephone Integration ) Classroom (Mitel booth number 2852) that offers IT managers an introduction to switched voice, video and data networks and includes a hands-on "Test Drive" lab designed to familiarize attendees with the multimedia traffic capabilities, capacity and reliability of an integrated, multiservice infrastructure.

-- Switching -- Attendees to the Madge booth will see the Visage family of stackable workgroup switches, managed by the SMON (1) (Switch MONitoring) A management information base (MIB) used to describe and manage network switching equipment. See MIB and RMON.

(2) (System MONitor) A background process that runs when an Oracle database is running.
 switch management application. Madge will also show a recently announced enhanced version of its Smart Ringswitch backbone Token Ring switch. The enhanced product features Source Route Transparent Bridging, Active Broadcast Control (ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
), complete RMON (Remote MONitoring) Enhancements to the management information base (MIB) structure used by the simple network management protocol (SNMP). In 1991, RMON added comprehensive network monitoring capabilities.  manageability, a fiber Token Ring module and FDDI (Fiber Distributed Data Interface) Often pronounced "fiddy," it was a LAN and MAN access method that had its heyday in the mid-1990s. FDDI was an ANSI standard token passing network that transmitted 100 Mbps over optical fiber up to 10 kilometers.  uplink.

-- Network and switch management -- Integrated switch and network management is at or near the top of the MIS wish list. Madge will unveil its implementation of AMON(TM) (ATM Monitoring) software, one of the first management applications designed specifically for ATM switches. AMON is based on Madge's award-winning SMON(TM) (Switch Monitoring) application, which will be the subject of an interactive multimedia demo designed to simulate a real-world management environment. A third demo will feature integrated management of Madge's Ethernet, Token Ring and ATM switches from a single UNIX-based Sun SPARCstation running Madge's Multiman network management console The client component of network management software that provides the user interface and "control room" view of the network.  application.

-- Cell in Frame (CIF (1) (Common Intermediate Format) A standard video format used in videoconferencing. CIF formats are defined by their resolution, and standards both above and below the original resolution have been established. The original CIF is also known as Full CIF (FCIF). ) technology -- A new specification known as "Cell-in-Frame," will allow a voice stream generated at a desktop PC using Ethernet or Token Ring to be encoded into a stream of ATM cells, just as if the desktop system were connected directly to ATM. Madge's CIF demo lets network architects explore a cost-effective new way to integrate existing LAN technologies with ATM.

-- Adapters -- Madge is also showing its full line of award-winning Token Ring adapters, along with its new Madge Wizard installation and configuration software. Madge Wizard software automates the system and network configuration process, making installation simpler and faster.

-- Windows NT 4.0 compliance -- Windows NT is becoming the application server of choice among many larger organizations, and ATM is emerging as the optimal delivery system for real-time applications like LAN-based telephony and videoconferencing. Madge ATM workgroup solutions will be featured in Microsoft's booth (6014). Madge will show its Collage 25 PCI (1) (Payment Card Industry) See PCI DSS.

(2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus).
 and Collage 155 PCI adapters, as well as the Collage 250 ATM workgroup switch, supporting Microsoft's Windows NT 4.0 server operating system See network operating system. .

About Madge

Madge Networks (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:MADGF) is a leading worldwide supplier of end-to-end switched networking solutions for large enterprises, with a special focus on multiservice networking, i.e., networks which will be able to support integrated data, voice and video. The company, an originator of ATM, Ethernet, ISDN ISDN
 in full Integrated Services Digital Network

Digital telecommunications network that operates over standard copper telephone wires or other media.
 and Token Ring technology, offers a range of products from desktop connections through LAN and WAN switches and enterprise network management software. Madge is recognized for its customer support without limits, technology excellence and end-to-end networking expertise. It serves its multinational customer base in more than 20 countries worldwide from five major business centers located in Hong Kong, London, San Jose, Tel Aviv and Tokyo.

Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  Statement

Statements in this press release which refer to future product availability, product features, compatibility and performance and other statements which are not completely historical are forward-looking statements that may not give full weight to all of the potential risks (e.g., the difficulty in predicting schedules for and the development of high-technology products, product demand and market acceptance, rapid changes in technology, and the impact of competitive products). These statements may differ materially from actual future events or results. For more information on risk factors, please refer to Madge's SEC filings, including Madge's most recent SEC filing on Form 6-K. -0-

NOTE TO EDITORS: Madge, the Madge Logo, AMON, Collage, MadgeOne, Madge Wizard, Multiman, Ringswitch, VideoSwitch and Visage are trademarks, and in some jurisdictions may be registered trademarks, of Madge Networks or its affiliated companies Affiliated Companies

A situation that occurs when one company owns a minority interest (less than 50%) in another company.

Also refers to companies that are related to each other in some way.

Notes:
An affiliated company is sometimes referred to as a subsidiary.
. Other trademarks appearing in this document are the property of their respective owners.

CONTACT: Madge Networks

Bill Jeppesen, 408/952-9014

bjeppese@madge.com

Teresa Camera, 408/952-9418

tcamera@madge.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 9, 1996
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