Printer Friendly

MACROVISION AND EASTERN ELECTRONIC AGREE TO INCORPORATE PHASEKRYPT(TM) IN EASTERN'S PAY TV SCRAMBLING SYSTEMS

 MOUNTAIN VIEW, Calif., Sept. 27 /PRNewswire/ -- Macrovision and Eastern Electronic Co. of Taiwan jointly announced today that Eastern's new line of addressable Pay TV scrambling products, including subscriber settop converters, will incorporate Macrovision's patented PhaseKrypt video scrambling technology. According to Tom Wang, Eastern's director of sales and marketing, "As the markets further develop for Pay-Channel, Pay-Per-View, Interactive Video, and Interactive Communication, the requirement for effective signal security becomes increasingly important. Accordingly, Eastern Electronic has begun to incorporate Macrovision's PhaseKrypt scrambling technology into Eastern's new products for the CATV, MMDS Satellite Broadcast and interactive media markets."
 The cooperation between Macrovision and Eastern will provide program rights owners and distributors reliable protection in the distribution of their programming. With secure distribution channels, Asian viewers will be offered a wider selection of video programs which will further stimulate the Asian hardware market.
 Having designed and manufactured CATV tuners and converters for 10 years, Eastern Electronic has grown to become one of the world's largest suppliers of CATV hardware with primary markets in Asia and North America.
 Macrovision offers pay television equipment manufacturers a complete video and audio scrambling system including OEM encoders and decoder chip sets. These components support the basic PhaseKrypt video scrambling, three additional modes of video scrambling for higher levels of concealment, a secure audio scrambling system, and complete individual decoder addressability. Alternately, Macrovision offers PhaseKrypt licenses and technology transfer to manufacturers wishing to create custom products. Recently signed agreements will lead to the introduction of PhaseKrypt based CATV/MMDS settop converters scrambling systems in early 1994. Future pay TV product plans include IRD decoder modules, narrowcast and private cable systems.
 PhaseKrypt is a proprietary scrambling technology that offers "source-to-subscriber" piracy protection for commercial video program material such as movies, entertainment and training videos. It is expected to be widely adopted for use in expanding international pay television markets due to the technology's high video security and very low implementation cost for CATV and MMDS settop decoders. In addition to securing video transmissions, PhaseKrypt can be used to record scrambled master video tapes for protection in transit to headend distribution facilities or Macrovision Video Cinema theaters which will feature early release theatrical and special interest programming.
 Macrovision Corp. develops technologies for the protection of electronically transmitted and prerecorded video programs from unauthorized viewing or copying. The company offers products and services for the home video, pay-per-view, cable, satellite and corporate communications markets. Macrovision has offices in London and Tokyo, with headquarters in Mountain View.
 -0- 9/27/93
 /CONTACT: Tom Wang of Eastern Electronic, 886-3-3624145, ext. 231, or fax, 886-3-3625407; or Gregory S. Ellis of Macrovision Corp., 415-691-2900, or fax, 415-691-2999/


CO: Macrovision Corp.; Eastern Electric Co. ST: California, Taiwan IN: CPR SU:

PK-TB -- SJ008 -- 6090 09/27/93 16:49 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Sep 27, 1993
Words:462
Previous Article:QVC NETWORK ISSUES STATEMENT REGARDING PROPOSAL TO PARAMOUNT COMMUNICATIONS
Next Article:BP ANNOUNCES ALLIANCE WITH TOSCO IN OREGON AND WASHINGTON
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters