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MACROMEDIA TO DEVELOP DIRECTOR PLAYER FOR 3DO

 SAN FRANCISCO, Oct. 15 /PRNewswire/ -- Macromedia(R), a leader in multimedia software tools, announced today it has entered into an agreement with The 3DO Company (NASDAQ: THDO) to develop a software player that will allow Director Macintosh or Windows files to port easily and quickly to the 3DO(TM) Interactive Multiplayer(TM) system.
 This agreement makes it possible for Macromedia Director developers to seamlessly port applications to a leading consumer platform. Titles created with Director can currently be distributed on Macintosh and Windows platforms. With the Director Player for 3DO, developers focused on the Macintosh and Windows platforms can now deliver titles to a wider consumer audience.
 "Our agreement with 3DO represents our strategic commitment to provide our multimedia playback technology on the leading consumer platforms," said John C. (Bud) Colligan, president and chief executive officer at Macromedia. "We believe the 3DO Interactive Multiplayer system will be an important consumer standard."
 This agreement extends Macromedia's strategy to offer developers platform optimization rather than forcing them to develop on the lowest common denominator. The Director Player for 3DO will provide developers with special extensions that optimize titles to take advantage of the unique features of the 3DO platform.
 "The Director Player for 3DO is the next step in providing a rich authoring platform to 3DO developers," said Bill Duvall, senior vice president of software at The 3DO Company. "The Director Player for 3DO, along with the other multimedia development tools that Macromedia and 3DO are delivering to developers, ensures that the 3DO Interactive Multiplayer environment will have a wide selection of software titles."
 In March 1993, Macromedia and 3DO reached an agreement to bundle Macromedia's Director, MacroModel and Three-D software tools in 3DO's Authoring Toolkit. The Toolkit gives 3DO developers 3D graphics and authoring tools to create multimedia prototypes and productions for the 3DO environment. The Authoring Toolkit is currently shipping.
 "For multimedia title developers to be successful and competitive, they need to both decrease their development time and optimize their titles for target platforms," said Larry Miller, vice president of marketing at Macromedia. "With our Player for Windows and now the Player for 3DO, the world's largest installed base of multimedia developers will be able to do just that."
 The Director Player for 3DO is scheduled to ship in the last half of 1994.
 The 3DO Interactive Multiplayer system attaches to a television set and delivers 50 times the graphics animation performance of PCs and video game systems. The 3DO Interactive Multiplayer system plays interactive entertainment, education and information software, as well as music CDs, photo CDs and motion CDs. Designed to be a worldwide standard like VHS, the 3DO Interactive Multiplayer is available in a CD-based version from Panasonic under the name FZ-1 REAL(TM) 3DO Interactive Multiplayer.
 Macromedia, a leader in multimedia software, offers a full range of products for the Macintosh and Windows platforms. The company's flagship products include: Authorware(R) Professional(TM), a premier authoring tool for interactive learning; Director(R), an industry- standard animation and authoring tool for multimedia production; MacroModel(TM), a next-generation 3D modeling tool for multimedia, graphics and product design; and Action!(TM), the award-winning business presentation application for motion, sound and interactivity.
 For more information about Macromedia and its products, contact Macromedia at: 600 Townsend St., San Francisco, CA 94103; telephone, 415-252-2000; facsimile, 415-626-0554.
 NOTE: Trademarks and registered trademarks are the property of their respective owners.
 -0- 10/15/93
 /CONTACT: Jill Ryan of Macromedia, 415-252-2118; or Cindy McCaffrey of The 3DO Company, 415-261-3236/
 (THDO)


CO: Macromedia; The 3DO Company ST: California IN: CPR SU: PDT

LH-PK -- SF001 -- 2600 10/15/93 09:02 EDT
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Publication:PR Newswire
Date:Oct 15, 1993
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