MACROMEDIA BUYS E-MARKETING TOOL MAKER ANDROMEDIA IN STOCK FOR STOCK MERGER.Web publishing Creating a Web site and placing it on the Web server. A Web site is a collection of HTML pages with the home page typically named INDEX.HTML. Web sites are designed using Web authoring software which provides a graphical layout capability or by hand coding in HTML or both. tool maker Macromedia Inc. and Andromedia, a leading provider of eMarketing software solutions for e-commerce, announced a definitive agreement to merge, combining the industry's first closed loop eMarketing solution that combines personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and analysis with Macromedia's family of Web publishing software. Kent Godfrey, Andromedia's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , will join the senior management team at Macromedia where he will be responsible for strategic e-business initiatives. The merger enables Macromedia to offer a comprehensive, integrated solution for content creation, content management, personalization and analysis of corporate Internet, intranet and extranet sites. With the integration of both companies' products, developers will be able to create content that has built-in tracking, profiling, modeling, analysis, personalization, and reporting capabilities. Andromedia's ARIA Web analysis software and LikeMinds personalization software enable marketers to create a better online experience leading to increased sales. "We are very excited to be joining forces with Andromedia," says Macromedia CEO Rob Burgess Rob Burgess was chairman and CEO of Macromedia until it was acquired by Adobe Systems for $3.4 billion in a transaction which closed on December 5, 2005[1]. Under Burgess' tenure, starting in 1996, he led the company's transformation from a CD-ROM based multimedia company . "The current patchwork of products that companies are using for e-business are not addressing their needs. By combining forces, we can execute our shared vision of delivering a better way." Andromedia is a privately-held company headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Macromedia will acquire all of the outstanding stock of Andromedia in a stock for stock merger to be accounted for as a pooling of interests Pooling of Interests An accounting method, used in mergers and acquisitions, where the balance sheet items of the two companies are simply added together. Notes: The opposite of pooling of interests is the purchase acquisition method. . The company expects to issue five million shares of stock in connection with the acquisition and incur one-time charges for the deal of up to $5 million in its fiscal third quarter. |
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