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MAC FRUGAL'S BARGAINS - CLOSE-OUTS OPENS CHAIN'S LARGEST STORE

   MAC FRUGAL'S BARGAINS - CLOSE-OUTS OPENS CHAIN'S LARGEST STORE
    EL PASO, Texas, July 16 /PRNewswire/ -- Mac Frugal's Bargains - Close-outs Inc. (NYSE: MFI) continues with its commitment to the El Paso market with the grand opening celebration of its fifth and largest store in El Paso on Friday and Saturday, July 17 and 18. Located at 7025 N. Mesa at Resler on El Paso's west side, the new Mac Frugal's Bargains - Close-outs store is loaded to the ceiling of its 34,000-square-foot building with name brand merchandise priced 40 percent to 70 percent below regular retail price.
    "The opening of this new, larger format store in El Paso is a milestone event for our company," commented Len Williams, president and chief executive officer.  "We can offer our customers a larger assortment of great bargains in all merchandise categories -- including gifts, toys, domestics, casual furniture, tabletop, family clothing and food."
    The grand opening celebration will start Friday, July 17, with a ribbon-cutting ceremony at 9 a.m.  The first 100 customers through the doors on Friday the 17th and Saturday the 18th will be given a free $5 gift certificate.  There will be clowns, balloons and other give-aways.  Mac Frugal's Bargains - Close-outs will also be giving away a brand new 1992 "Ole Chevrolet" Chevy S10 pick-up truck.
    Radio station KHEY will be broadcasting live from the new store from 3 p.m. to 6 p.m. on Friday.  On Saturday, radio station XHH will add to the festivities beginning at noon with Ballet Folklorico dancers and a Mariachi band.  And, the Mac Frugal's "Value-Mobile," a classic 1958 Ford Fairlane, will be cruising El Paso with the Mac Frugal's guys and gals giving away Value-Bucks and prizes.
    "We've been part of the El Paso community for 13 years," Williams continued.  "We are thrilled to be opening our largest store in the country right here in El Paso and we wanted to make our grand opening celebration really special to thank all of our loyal El Paso customers."
    The company operates a chain of 194 retail stores in 12 states. These stores, which do business as Pic 'N' Save and Mac Frugal's Bargains - Close-outs, feature a wide variety of first quality general merchandise obtained through manufacturer close-outs, overruns, discontinued lines and packaging changes.  An ever-changing assortment of merchandise is typically sold at 40 percent to 70 percent off regular retail prices.
    -0-                     7/16/92
    /CONTACT:  Eileen Hupp, assistant VP-marketing of Mac Frugal's Bargains - Close-outs, 310-761-4214/
    (MFI) CO:  Mac Frugal's Bargains - Close-outs ST:  Texas IN:  REA SU:  PDT KJ-JL -- LA002 -- 9881 07/16/92 09:03 EDT
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Publication:PR Newswire
Date:Jul 16, 1992
Words:432
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