M7 Corporation Appoints Zack Urlocker as Vice President of Marketing; Renowned Marketing Professional Joins M7's Proven Executive Team.Business Editors/High-Tech Writers CUPERTINO, Calif.--(BUSINESS WIRE)--Sept. 26, 2002 M7 Corporation, Inc., today named industry veteran Zack Urlocker as Vice President of Marketing. Urlocker is responsible for M7's worldwide marketing and business development strategy including product direction, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , and strategic partner and channel relations. Urlocker brings more than fifteen years of enterprise software marketing experience from such companies as webMethods, Active Software and Borland International. He joins M7's proven and talented executive management team, lead by CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Mansour Safai, former Vice President and General Manager of the Internet Tools Business Unit at Symantec, which developed the best-selling product Visual Cafe A family of Java development products formerly from the WebGain division of Symantec and sold to TogetherSoft Corporation in 2002, which was acquired by Borland in 2003. Versions for Windows and the Macintosh were available that included a host of Java components and features for rapidly . Safai and Urlocker have been responsible for some of the industries' most successful application development products in the last ten years. By combining their knowledge and expertise, Safai and Urlocker form an incomparable team to launch a breakthrough technology that will significantly impact the way Global 2000 businesses approach application development. "I've known Zack for many years and am pleased that we are able to attract someone with his experience and drive," said Safai, CEO of M7 Corporation. "Zack sets the bar for software marketing and his hiring will significantly bolster our visibility in the market place. More importantly, Zack's track record proves that he knows how to transition new technologies into highly successful products." As Vice President of Marketing at Active Software, Urlocker helped grow the company to a successful IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. , $100 million run rate, profitability and subsequent acquisition by webMethods. As Vice President of Marketing at webMethods, he was responsible for unifying Enterprise and B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business integration products into an end-to-end suite, achieving the top ranking by Gartner Group and delivering revenues in excess of $200 million. He holds a Master's Degree in Computer Science from the University of Waterloo The University of Waterloo (also referred to as UW, UWaterloo, or Waterloo) is a medium-sized research-intensive public university in the city of Waterloo, Ontario, Canada. The school was founded in 1957. , Canada and a Bachelor's Degree from Concordia University, Canada. "The team at M7 has built a truly innovative application assembly platform that fundamentally changes how enterprise applications are delivered," said Urlocker. "With the rapid adoption of J2EE (Java 2 Platform, Enterprise Edition) A platform from Sun for building distributed enterprise applications. J2EE services are performed in the middle tier between the user's machine and the enterprise's databases and legacy information systems. in the enterprise, M7 is headed for success by enabling companies to deliver enterprise-quality web applications in half the time." About M7 Corporation M7 Corporation, Inc., an application assembly platform provider, delivers the most productive way to develop enterprise-quality J2EE web applications. It masks the complexity of J2EE by allowing software architects and developers to visually assemble applications from existing enterprise data. M7's superior component-based architecture enables consistent access to heterogeneous data. Its visual framework combines a J2EE development methodology with the ability to leverage existing and future application components making applications more maintainable and reusable. Based in Cupertino, Calif., M7 is privately held and venture backed by Highland Capital Partners Highland Capital Partners is a global venture capital firm with offices located in Boston, Silicon Valley, Geneva, and Shanghai. Since its inception in 1988, the firm has invested in more than 180 early and growth stage companies and taken a sector-focused approach to investing in , Redpoint Ventures, CIR (Committed Information Rate) In a frame relay network, the average transmission rate in bits per second (typically Kbps) for a virtual circuit. It defines the maximum rate that the network can handle under normal conditions. Ventures and Genevest. For additional information, visit the company's web site at www.m7.com. |
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