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M2B Becomes a Leading Provider of IPTV to China Telecom's New Media Subsidiary Happydigi; Deal Links Broadband TV to Over 8 Million Subscribers; M2B Largest Provider of Content to Leader in Chinese Telecommunications.


HOLLYWOOD, Calif. & SINGAPORE -- US-based Amaru Inc. (Pink Sheets:AMRU), under its leading brand M2B M2B MathML to Braille (computer application) , today announced an agreement between its Singapore-based subsidiary, M2B World Pte Ltd PTE LTD Private Limited , and Chengdu Happy Digital Network & Information Technology Co, or "Happydigi", the new media subsidiary of China Telecom. The five-year agreement, which provides for M2B to develop a Happydigi Movies Entertainment Platform Website, represents an important milestone for the company, reflecting its continued penetration of the rapidly expanding Chinese broadband entertainment market. China Telecom is the largest fixed-line telecommunications operator in the country.

Through M2B, Happydigi will gain access to an expansive range of Hollywood entertainment content via streaming broadband, which will be key to driving subscriber demand. In its initial phase, M2B World Pte Ltd will offer English content including movies, glamour, lifestyle, sitcoms, music and variety shows to the 8 million Happydigi subscribers, with a view to gaining access to China Telecom's broadband subscriber base of 28.3 million customers. Happydigi will launch a marketing campaign promoting M2B content availability to their subscribers over the next few months.

M2B has emerged as an early leader in penetrating the Chinese market as an entertainment content provider, offering a sophisticated and expansive online streaming library with programs ranging from entertainment and lifestyle to educational and gaming content. M2B has previously partnered with CITV CITV Commander's Independent Thermal Viewer
CITV Children's Independent Television (UK)
CITV Commander's Integrated Thermal Viewer
, the sole distributor of China Central Television Station's (CCTV CCTV
abbr.
closed-circuit television


CCTV closed-circuit television
) programs, to distribute Mandarin content via broadband outside of the People's Republic People's Republic
n.
A political organization founded and controlled by a national Communist party.
 of China. This latest agreement vastly expands M2B's reach, as Happydigi's parent company, China Telecom, currently operates in 21 Chinese provinces and owns over 70% of fixed infrastructure.

"We continue to focus aggressively on acquiring an expansive library of content and offering that to our members through the latest technological advances in broadband streaming," said Colin Binny, President of M2B World Pte Ltd. "We are the single largest provider of content to Happydigi, meeting the surging need for on-demand home entertainment by Happydigi's rapidly multiplying and increasingly savvy subscriber base."

About M2B

M2B is the leading brand of Amaru Inc. USA, a Nevada Corporation A Nevada Corporation is a corporation chartered under the laws of the U.S. state of Nevada.

Nevada, like the state of Delaware (See Delaware corporation), is well known as a corporate haven.
, and its wide range of broadband streaming channels and offerings are available at www.M2BWorld.com.

Amaru Inc. USA, through its subsidiaries under the M2B brand, is a leader in the Broadband Media business and a major provider of interactive video-on-demand streaming and e-commerce over Broadband channels, Internet portals, and 3G devices. To date, the company has launched multiple Broadband TV Broadband TV involves accessing multimedia content via an unmanaged broadband connection and viewing it on a PC or sometimes a normal TV. Broadband TV differs from IPTV as the network bandwidth is unmanaged and the system is inherently open.  websites for Hollywood entertainment, education and online shopping, with over 100 channels catering to various consumer segments and covering diverse genres such as Hollywood movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment Educational material that is also entertaining.

(application) edutainment - Interactive education and entertainment services or software, usually supplied commercially via a cable network or on CD-ROM.
 and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.

Globally, the M2B brand and Amaru Inc. USA are expanding rapidly through several integrated companies including:

--M2B World Inc. - leads the US market and is based in Hollywood, CA.

--M2B World Pte Ltd - directs the Asian markets through its Singapore office and representative office in Shanghai, China.

--M2B Australia Pty Ltd PTY LTD Propriety Limited (company structure in Australia)  - oversees Oceania markets.

--M2B Commerce Limited - focuses on e-commerce and e-trading

--M2B World Travel Limited - offers e-travel services.

--M2B Game World Pte Ltd - develops online gaming See gaming.  platforms and content for international markets.

--Amaru Holdings - drives content syndication and distribution.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Act

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical ge·o·pol·i·tics  
n. (used with a sing. verb)
1. The study of the relationship among politics and geography, demography, and economics, especially with respect to the foreign policy of a nation.

2.
a.
 unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.M2BWorld.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9HONG
Date:Jun 28, 2005
Words:719
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