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M-Systems reaches agreement with Apacer for USB drive technology.


M-Systems (Nasdaq:FLSH) has announced an agreement with Apacer, the innovative digital storage provider.

The new deal with M-Systems will place Apacer's uniquely designed Handy Steno 1.1 devices through Apacer's extensive retail and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  sales channels.

"The USB Drive A flash memory card that plugs into the computer's USB port. Small enough to hook onto a keychain, it emulates a small disk drive and allows data to be easily transferred from one machine to another.  market is growing at a phenomenal rate," said Lawrence Lo, vice president sales and marketing of Apacer. "The partnership with M-Systems combines our channel expertise with their renowned USB Drive leadership creating a synergetic synergetic /syn·er·get·ic/ (sin?er-jet´ik) synergic.

syn·er·get·ic
adj.
Synergistic.
 and profitable marketing opportunity for both parties."

"As a market leader in their own right, Apacer values the importance of licensing intellectual property from market leaders such as M-Systems for their devices," said Blaine Phelps, director of worldwide marketing, M-Systems' DiskOnKey Business Unit. "This alliance will allow both companies to work together in developing the category ultimately benefiting consumers and partners as the USB Drive category continues to proliferate."

Apacer has dedicated itself to digital storage applications and service. Aiming to accelerate the adoption of digital technology throughout modern life, Apacer has focused on integrating core software and hardware technology with innovative design engineering to develop a complete series of IT and IA (information appliance See Internet appliance.

(hardware) Information Appliance - (IA) A consumer device that performs only a few targeted tasks and is controlled by a simple touch-screen interface or push buttons on the device's enclosure.
) digital storage products, such as digital media copiers, USB flash drives See USB drive. , card readers and flash memory cards.
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Publication:EDP Weekly's IT Monitor
Date:May 26, 2003
Words:206
Previous Article:Cisco extends leadership in integrated network security.
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