M&S Fine Foods, Inc. Launches Fundraising Program; Channels Percentage of Supporter-Related Sales to Sponsored Charities.

CHARLOTTESVILLE, Va. & SAN ANTONIO -- M&S Fine Foods, Inc. the Charlottesville-headquartered direct-to-consumer marketer of gourmet and specialty foods and gifts, has developed a fundraising initiative under which a select group of sponsored charities receive a percentage of the revenues from M&S' product sales to any of their donors, sponsors or associated family members and businesses, it was announced today by Bernard H. La Lone, Jr., Chairman of M&S Fine Foods, Inc.

According to La Lone, the initiative was developed in conjunction with The Children's Shelter, a multi-purpose child-serving agency with the mission of strengthening the community by providing safety, well being, and lasting families for children. The Children's Shelter provides the following services to the San Antonio and South Texas community: emergency shelter for children birth to twelve years, residential treatment care for children with extreme emotional problems, foster care, adoption, teen parenting programs, and Girls Incorporated curricula and activities.

Mrs. Charline McCombs, 2003 Angel of the Shelter, presented the fundraising initiative to The Children's Shelter's Board of Trustees in the spring of 2005. "Good friends and supporters of The Children's Shelter, the entire McCombs family are long-time customers of M&S Fine Foods, Inc.," La Lone said.

Through its McArthur's Smokehouse and Seyco brands, M&S Fine Foods markets an extensive line of delicacies including confections, cakes, handcrafted preserves and marmalades, preserved fruits in glass, condiments and pickles, premium seafood products, caviars, cheeses and pates, and gift selections. It is known nationally for its fine smoked hams, salmon, poultry, sausages and bacon, as well as signature gifts for its corporate and individual clients.

"The M&S brands appeal to the population segment that typically supports charitable causes most actively," La Lone said. "With this fundraising initiative we can demonstrate our appreciation for their patronage and loyalty by supporting their eleemosynary efforts in a concrete manner."

"The program represents six months of development work during which we examined the needs of charitable organizations and the potential value of such a program to them from many aspects. We now have a versatile and easy-to-implement program that can be very productive in any charity application. It is business, to be sure, but it is also a way to give something concrete back to a community. We will be very selective of the charities with whom we associate."

Charitable institutions and/or board members that wish to explore the program more fully can do so by contacting Bernard H. "Buzz" La Lone at 434 975 2324, fax [phone], or email [e-mail].

About M&S Fine Foods, Inc.

Headquartered in Charlottesville, M&S Fine Foods, Inc. was formed through the acquisition of the assets of McArthur's Smokehouse and Seyco Fine Foods. McArthur's Smokehouse began operations in Dutchess County, New York as a sausage-maker and has operated continuously since 1876, smoking its meat, poultry and fish products using the time-tested methods and processes developed by the founders. Seyco Fine Foods was established in Milwaukee in 1934. Under the two marquees, the company markets an extensive line of products selected for their high quality, uniqueness and aesthetic appeal. For more information, call 800 382 8177, email [e-mail] or visit www.FineFoodNow.com.