Lynx Media releases new e-mail module. (Fulfillment).Lynx lynx, name given to several related small, ferocious members of the cat family. All have small heads, tufted ears, and heavy bodies with long legs and short tails. All are primarily terrestrial, although they are able to climb trees. Media Inc., a leading developer of subscription management software for the newsletter and magazine industries, recently released a module specifically designed for publishers' e-mail activities such as alerts to subscribers, renewal notices, and invoices. The First Edition Email Module adds many features for First Edition subscription management users, including: * E-mail blasts to selected subscribers * Scheduled e-mail renewals * Scheduled e-mail invoices * E-mail new bills daily or hourly * E-mail daily or hourly acknowledgements * E-mail e-publications to all active subscribers * E-mail e-publications to "email only" subscribers. The system is designed so that users can integrate printed forms with e-mail for both renewals and bills. Thus, the first effort can be an e-mail, followed by a second effort as a printed invoice. The First Edition module is fully integrated and allows users to create a whole series of marketing efforts which are stored in the First Edition database to be used over again. And First Edition database fields are available for personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. within the e-mail messages as well as within the e-mail's subject line. Also, each effort can have a different attachment. The Lynx Media's e-mail module supports both HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. and plain text, with a check-off box permanently maintained for each subscriber. Lynx president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Len Latimer said, "This is a real plus for the First Edition circulation fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. system. Now our users can complement their mail promotions with e-mail. And cheaper, effective marketing through e-mail is a godsend god·send n. Something wanted or needed that comes or happens unexpectedly. [Alteration of Middle English goddes sand, God's message : goddes, genitive of God, God for publishers in the current economic conditions. It's a real boon Boon A general term that refers to a benefit or improvement for investors. This can include such things as increased dividends, a stock market rally and stock buybacks. Notes: for publishers who also wish to email electronic issues to subscribers. And since it is a fully integrated solution, we feel our users will find it very easy to use. For more information, go to www.lynxmedia.com. |
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