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LycoRed's natural lycopene wins EU approval.

LycoRed is pleased to announce that following approval by the European Commission, Lyc-O-Mato has been cleared for marketing in the EU as a novel food ingredient for lycopene fortification. After a comprehensive scientific review by the European Food Safety Authority (EFSA), the approval was granted at the European Commission's Standing Committee on the Food Chain and Animal Health meeting held on 20 February 2009. Lyc-O-Mato can be used in food supplements (15 mg/ day), fruit and vegetable juice drinks, sport drinks, soups, breakfast cereals, bread, fats and dressings, foods intended for energy restricted diets and foods for special medical purposes. "This approval to market our patented natural tomato lycopene in Europe will help to increase natural lycopene consumption in 2009," says Udi Alroy, VP Global Marketing and Sales at LycoRed. "Thanks to this new approval, Lyc-OMato has created a new natural lycopene category for food applications in Europe." Any other natural lycopene manufacturer that would like to market the ingredient in Europe will not be able to unless and until their product passes regulatory scrutiny by the EU Member States' national food assessment bodies. LycoRed will be providing input to these bodies when natural lycopene ingredients are under review. Clinical studies have shown that a greater intake of lycopene-rich tomatoes is associated with a lower risk of cardiovascular disease, and may also offer additional benefits in blood pressure management programmes. "This is important news for the food and beverage industries; fortifying foods with ingredients offering added health benefits is key to higher profits. Food manufacturers should always be cautious when choosing an ingredient purported to provide health benefits. The ingredient manufacturer should be asked to supply the clinical research that backs up the claimed benefits," added Alroy (www.lycored.com).

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Publication:Nutraceutical Business & Technology
Article Type:Brief article
Date:Jul 1, 2009
Words:292
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