Luxury drives us: want a fancy car? Then get one at a price you fancy. (Consumer Life).CNW Marketing Research CNW Marketing Research, Inc. (CNWMR), known primarily as an automotive marketing research company, is a private company founded in 1984. It operates separate research offices covering the automotive, computer, electronics, housing, and personal investment industries, as well in Brandon, Oregon, reports that 816,604 certified pre-owned (CPO (Chief Privacy Officer) An individual who manages the privacy issues within an organization. Arising out of the privacy regulations in finance and health care in the late 1990s, the CPO position eventually crossed over to all industries. ) cars were sold in 2001. That number is expected to reach 2 million by 2005. Why the CPO push? Well, leased cars are returned two to three years later in prime condition because the lessee must pay for damage and any previously-not-agreed-upon miles. But for dealers, these cars sell for a lower profit margin. So, within the last six years, auto leaders such as BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. and Toyota's Lexus have helped revolutionize the used-car market by creating a 100+ point inspection, repair, and warranty process. "Certified pre-owned vehicles are designed to protect the auto brand," explains Bryan Dorfler, senior director, retail programs for the marketing information firm J.D. Power and Associates in Westlake Village, California Westlake Village is a city located in Los Angeles County, California, USA. The population was 8,368 at the 2000 census. This city located in the Conejo Valley is known for its affluence and secluded character, and is considered one of the wealthier communities in the Greater Los . "The consumer benefits by getting a nicer used car that may have been out of his or her price range. CPO's must undergo a rigorous inspection process of checking and fixing everything from engines and electrical systems to dents, dings, and windshield wipers. Additional warranty coverage, averaging from 60,000 to 100,000 miles, is also provided. "You can get a slightly used 2- to 3-year-old car that the manufacturer has restored to `like-new' status for 60% off the original purchase price," explains Clarke Wood, vice president of marketing for AutoTrader.com, an Internet car-shopper classifieds site. Bill Bates, the marketing manager for pre-owned cars at BMW of North America in Woodcliff Lake, New Jersey Woodcliff Lake is a borough in Bergen County, New Jersey, United States. As of the United States 2000 Census, the borough population was 5,745. Woodcliff Lake is also the name of the reservoir that lies primarily within the town--a small part of it lies in neighboring , concurs. "Leased cars come back in such good condition and then the dealer has the responsibility to make that car indistinguishable from a new car." At BMW, 80% of its leased vehicles become CPOs. CPO prices on the BMW 540i can run as low as $36,995 down from the original $51,200 sticker price. At Lexus, CPO car shoppers are courted as "move-up buyers" says Marv Ingram, national/CPO fleet manager, Lexus Sales Division. "We expect certified pre-owned buyers to come back and purchase a new Lexus when they're ready, but this way we bring them into the franchise earlier." In fact, 56% of Lexus shoppers are expected to become "move-up" buyers. Its RX 300 model hovers at the CPO price of $29,000--sliced from the retail price of $39,000. Ford Motor Company's Jaguar automatically eliminates cars with frame damage from its CPO pool. In addition, cars must have less than $60,000 miles. Check out the Jag S Type 4.0 for $36,300 vs. $49,355 for the MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) . Honda's Acura line sells its NSX NSX New Sportscar eXperimental (concept name for Acura vehicle; originally NS-X) NSX Namespace Extension (Windows Shell Programming) NSX N Syndrome NSX Network and Security Experts NSX New Sports Experimental model for a CPO price of about $61,500--down from its $84,000 price tag. The Acura 3.5 RL has a CPO price that runs as low as $26,990--down from the $44,000 retail price. The Mercedes-Benz E320 may be snagged for about $29,995 as a CPO. The new model costs $46,950. New to the CPO circle is Ford's Lincoln/Mercury. Auto seekers can pay $25,000 for a CPO Lincoln Town Car The Lincoln Town Car is a rear wheel drive full-size luxury sedan and serves as the flagship of Ford's Lincoln luxury car division. Often referred to as a traditional American luxury sedan, the Town Car features a V8 engine, rear wheel drive, very generous exterior and interior Signature Series, rather than the $42,000 sticker price. What to Look for in a CPO * Warranties/Mileage: "The warranty is most important because you won't have to worry about maintenance," explains Stacey Corley, general manager of Ed Corley Automotive Group (No. 28 on the BE AUTO DEALER 100 list with $90 million in sales) in Grants, New Mexico Grants is a city in Cibola County, New Mexico, United States. The population was 8,806 at the 2000 census. It is the county seat of Cibola CountyGR6. . "I wouldn't recommend buying a [CPO] with more than 50,000 miles on it." * Monitor the Inspection lists: "One manufacturer may offer over 100 features but duplicate, for example, counting brakes and brake pads as two items. Another manufacturer may offer 60 points and include everything about the brakes in parenthesis parenthesis: see punctuation. The left parenthesis "(" and right parenthesis ")" are used to delineate one expression from another. For example, in the query list for size="34" and (color = "red" or color ="green") and count it as one point," cautions Eric Anderson, ownership database supervisor for IntelliChoice Inc., an automotive information provider based in Campbell, California. To scan inspection lists, visit the Website of the car you want. * Certification: There are two types of certified cars, so let the buyer beware. There are manufacturer certified cars that are backed by automakers such as Ford, BMW, and Toyota, and dealer certified cars, which are reconditioned re·con·di·tion tr.v. re·con·di·tioned, re·con·di·tion·ing, re·con·di·tions To restore to good condition, especially by repairing, renovating, or rebuilding. and backed solely by the dealer. Opt for programs backed by the automaker, not the dealer. Sherry Harris, business manager for Ford of Montebello (No. 48 on the BE AUTO DEALER 100 list with $62.7 million in sales) in Montebello, California, makes it clear that her technicians receive ongoing training. |
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