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Luxury caterer takes up residence at Atelier.


The Moinian Group has completed a transaction with Capitale's Seth Greenberg Seth Greenberg is the current head basketball coach for the Virginia Tech Hokies men's basketball team. Greenberg is currently in his fourth season as head coach of the Hokies. In his first three seasons, he led the Hokies to an overall record of 45-44.  who signed a 10-year lease for 15,000 s/f of retail space on the street level of Atelier, a 46-story condominium tower located between 10th and 11th avenues.

At Atelier, Seth Greenberg will establish a midtown outpost of his popular Capitale, a luxury event space and catering facility the first of which is located at the dramatic Bowery Savings Bank The Bowery Savings Bank of New York City was chartered in May of 1834 and was changed in November of 1985 to The State Bowery Savings Bank. Buildings
The first headquarters at 130 Bowery was designed by Stanford White, from the firm of McKim, Mead, and White, and built
 space. Capitale, located on Bowery, is one of New York's most exclusive event venues, frequented by celebrities, designers, socialites and entertainers.

"Mr. Greenberg's restaurants and event spaces deliver a high level of quality and elegance that is in keeping with the spirit of Atelier," said Joseph Moinian, Chief Executive Officer of The Moinian Group. "We are thrilled to welcome Capitale to Atelier and this exciting new neighborhood."

The Moinian Group was represented in-house by Daniel Gohari, vice president and director of commercial assets. Lori Shabtai and Monica Kass of Winick Realty Group represented Capitale. Greenberg has developed numerous hotspots in Boston including Mistral Mis·tral   , Frédéric 1830-1914.

French writer and leader in the revival of Provençal as a literary language. He shared the 1904 Nobel Prize for literature.



mis·tral  
n.
, a French-Mediterranean inspired restaurant.

"This is an outstanding location for our business model and we sincerely look forward to working with Moinian Group on this project", said Seth Greenberg, president of Capitale Ventures.

Atelier is the first phase of a mixed-use development Mixed-use development refers to the practice of allowing more than one type of use in a building or set of buildings. In planning zone terms, this can mean some combination of residential, commercial, industrial, office, institutional, or other land uses.  on West 42nd Street that is a joint venture between The Moinian Group and MacFarlane MacFarlane or Macfarlane is a surname shared by:
  • Alan Macfarlane (born 1941), a professor of anthropological science at Cambridge University
  • Alexander Macfarlane (mathematician) (1851-1913), a Scottish-Canadian logician, physicist, and mathematician
 Partners, a real estate investment manager specializing in urban development/ redevelopment projects and other high-yielding assets.

Costas Kondylis Costas Kondylis and Partners, LLP, is an architectural firm headquartered in Manhattan. Their influence on New York City’s skyline has been commented on by New York Living Magazine  & Partners designed Atelier and the additional building that comprises the second phase.
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Comment:Luxury caterer takes up residence at Atelier.
Publication:Real Estate Weekly
Date:Mar 7, 2007
Words:262
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