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Luxury Options Expands Eastwards with 'Far East Options'.


Niche Operator Luxury Options Presents "Far East Options" as Part of Its New Global Expansion Strategy "Luxury - My Way"

MARBELLA Marbella (märbā`lyä), city (1990 pop. 81,876), Málaga prov., S Spain, in Andalusia, on the Mediterranean Sea. The city is a noted resort for wealthy tourists. Many of its permanent residents are foreigners. , Spain Spain, Span. España (āspä`nyä), officially Kingdom of Spain, constitutional monarchy (2005 est. pop. 40,341,000), 194,884 sq mi (504,750 sq km), including the Balearic and Canary islands, SW Europe.  -- Marbella based niche luxury travel operator Luxury Options (http://www.luxuryoptions.com) today announces that its new website "Far East Options" (http://www.fareastoptions.com) has gone live.

"Far East" is a high end product based around luxury resorts and destinations in Thailand, Indonesia, Singapore, Malaysia, Maldives, Seychelles and Vietnam. The very graphical and descriptive site lets the prospective traveler build their own dream holiday, hand in hand with one of Luxury Options' highly knowledgeable travel specialists. Rather than self-booking their own holiday, the traveler works with the specialists to build their perfect trip.

Far East Options is the first of Luxury Options' websites to feature the new slogan A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

Slogans vary from the written and the visual to the chanted and the vulgar.
 "Luxury - My Way" which refers to Nicholas Rhodes, the President of the company, who states "My belief is that the term luxury has always been understood to mean expensive. I feel that this is wrong - luxury is a comparative state and everyone has their own vision of luxury which varies to their own individual budgets and needs. What I mean is that everyone should have access to their own levels of luxury. Moreover, they should be able to build their own luxury experiences 'My Way' "

Nicholas Rhodes continues "When we started our flagship Marbella Options (http://www.marbellaoptions.com) 3 years ago we saw that the public was very excited about booking online. They still do but we have now send the trend back to speaking to someone knowledgeable. The web is very important but for long haul Long distance. Long haul implies traversing a state or a country. Contrast with short haul. , it is merely an excellent communication tool - potential travelers need to talk ! This was further confirmed when we launched our South American operation 'South American' operation Surgical oncology A radical operation for 'frozen' pelvis, which consists of en bloc resection of the uterus and rectum. See Frozen pelvis. Cf 'All-American' and 'North American' operations.  (http://www.latinoptions.com).

In related news, Luxury Options also announces that it has signed agreements with several Spanish Spanish, river, c.150 mi (240 km) long, issuing from Spanish Lake, S Ont., Canada, NW of Sudbury, and flowing generally S through Biskotasi and Agnew lakes to Lake Huron opposite Manitoulin island. There are several hydroelectric stations on the river.  financial institutions to offer 100% consumer financing on all its holidays. Within the next few weeks, they will announce the same but with UK institutions.

At the end of the month, at the international travel fair FITUR FITUR Feria Internacional de Turismo (Spanish)
FITUR International Tourism Trade Fair
FITUR Federation of Independent Trade Unions of Russia
 in Madrid, Luxury Options will officially launch Far East Options as well as its other new destination Gulf Options (http://www.gulfoptions.com). Luxury Options will be on stand 8D410A.
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUSP
Date:Jan 18, 2007
Words:377
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