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Luxury Institute Survey: Wealthy American Consumers Rate Bellagio, Borgata and Wynn The Three Most Prestigious Casinos of 2006.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- When it comes to objective wealthy consumer reviews, what happens in Vegas no longer stays in Vegas. High net worth consumers have rated Bellagio, Borgata Borgata Hotel Casino & Spa is a hotel, casino, and spa in Atlantic City, New Jersey owned by Marina District Development Corporation, LLC. The name means "little village" in Italian. The Borgata was built to bring high rollers back to Atlantic City. At a cost of $1.  and Wynn the three casinos with the highest brand status in the Luxury Institute's first Luxury Brand Status Index survey for Casinos. The Venetian and Red Rock round out the "A List" of most prestigious Casino brands.

Specifically, Bellagio was rated the brand that best delivers consistently superior quality. It is also the most unique and exclusive, and the casino most frequented by people who are admired and respected. Borgata was rated best at making clients feel special across the entire customer experience. And, when it comes to being the casino most worthy of a price premium and that wealthy consumers are most willing to recommend, Bellagio is rated well above the competition by America's wealthy, who are likely the best customers of these brands.

Twenty-three brands were rated including: Aladdin, Atlantis Resort in the Bahamas, Bellagio, Borgata Hotel, Casino & Sp, Caesar's Palace, Circus Circus Circus Circus is used as the name for two casinos:
  • Circus Circus Las Vegas
  • Circus Circus Reno
, Excalibur, Hard Rock, Harrah's, Luxor, Mandalay Bay, MGM MGM
 in full Metro-Goldwyn-Mayer, Inc.

U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925.
 Grand, Mirage, Monte Carlo Monte Carlo (môNtā` kärlō`), town (1982 pop. 13,150), principality of Monaco, on the Mediterranean Sea and the French Riviera. , New York, New York, Paris, Red Rock, Rio, Trump Marina Casino Resort, Trump Plaza on the Boardwalk, Trump Taj Mahal Casino Resort The Trump Taj Mahal Casino Resort is located at 1000 Boardwalk Avenue, in Atlantic City, New Jersey, in the bustling casino area. The casino is owned by Trump Entertainment Resorts. , Venetian, and Wynn.

"As Las Vegas and other casino locations evolve from purely gambling into high-end entertainment and shopping venues, high net worth consumers, high-end travel firms, and luxury goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax.  firms have asked the Luxury Institute to apply its independent peer-review-based ratings to the most popular Casinos," said Milton Pedraza, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of the Luxury Institute.

"There is no doubt that we are living in what has been called 'The Attention Society,' where high net worth consumers are inundated in·un·date  
tr.v. in·un·dat·ed, in·un·dat·ing, in·un·dates
1. To cover with water, especially floodwaters.

2.
 with a vast array of luxury goods and services choices. Wealthy customers tell the Institute that they can be best guided in purchasing decisions by objective and independent reviews from their peers, conducted by an impartial entity," said Pedraza. "The Luxury Institute's sole reason for being is to continuously raise the level of customer experience and performance within the luxury goods and services industry. The Institute facilitates an empirically based dialogue between high net worth customers and companies that cater to them. Our peer-based surveys lower the costs of marketing for the industry, while making consumer purchasing decisions easier. The Luxury Institute continues to enhance its capabilities to provide companies and consumers with ratings of all categories of luxury goods and services purveyors worldwide," said Pedraza.

A nationally representative sample of 1,000 wealthy consumers was surveyed online. Respondents had an average household income of $616k and average net worth of $3.8m. Survey results are weighted to match the demographic and net worth profile of the same audience according to the latest Survey of Consumer Finances The Survey of Consumer Finances (SCF) is a triennial survey of the balance sheet, pension, income, and other demographic characteristics of U.S. families. The survey also gathers information on the use of financial institutions. The study is sponsored by the U.S.  from the Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and objective research institution that is the trusted and respected voice of the high net worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net worth consumer rankings and ratings of luxury brands, and best practices. Publications include the monthly Wealth Report, the Luxury Brand Status Index surveys, the Luxury Best Practices surveys and the Luxury Consumer Experience Index surveys. To reach the Luxury institute, please call 646-792-2669 or go to www.luxuryinstitute.com.
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Publication:Business Wire
Date:Sep 5, 2006
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