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Luna Imaging Inc. introduces new electronic reference on Frank Lloyd Wright for architects and serious enthusiasts.


VENICE, Calif.--(BUSINESS WIRE)--Jan. 4, 1996--To follow up on its acclaimed CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 publication "Frank Lloyd Wright Frank Lloyd Wright, Jr. (March 30,1890, Oak Park, Illinois – May 31, 1978, Santa Monica, California), commonly known as Lloyd Wright, was an American architect who did most of his work in Southern California. : Presentation and Conceptual Drawings," Luna Imaging Inc., in collaboration with the Frank Lloyd Wright Foundation, has created "Houses of Frank Lloyd Wright," a new CD-ROM featuring 80 of the famous architect's most significant residential designs.

Architectural Record magazine has selected the "Houses of Frank Lloyd Wright" as a prize for its 1996 Computer Delineation Awards. These awards recognize architects and designers for innovative uses of computer imaging in presenting design ideas. The American Institute of Architects The American Institute of Architects (AIA) is a professional organization for architects in the United States. Organized in 1857, the Institute conducts various activities and programs to support the profession and enhance its public image, including periodically awarding the AIA  (AIA AIA - Application Integration Architecture ) will include "Houses of Frank Lloyd Wright" in the new multimedia section of its bookstore catalog for 1996.

"Luna Imaging's publication reflects the standards of style, quality and technological innovation that the Computer Delineation Awards recognize," said James S. Russell, AIA, managing senior editor of Architectural Record.

Created by Luna Imaging, in collaboration with the Frank Lloyd Wright Foundation, "Houses of Frank Lloyd Wright" is a comprehensive, single-disk CD-ROM publication containing more than 1,000 digital images of drawings and photographs, documenting more than 80 of Wright's most significant residential projects. The publication is intended for practicing architects and serious enthusiasts.

"Our relationships with Architectural Record and the AIA clearly signal Luna's long-term commitment to deliver the most important collections of architectural images to the design community in highly usable digital formats," said Mark D. Vestrich, chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Luna Imaging.

Luna selected the projects with the guidance of Bruce Brooks Bruce Brooks (born September 23, 1950) is an American author of young adult and children's literature. He was born in Washington D.C., but spent most of his time growing up in North Carolina as a result of parents' being divorced.  Pfeiffer, director of the Frank Lloyd Wright Archive, who also wrote individual descriptions for each residence. Projects featured on the new CD-ROM include: Robie House: a complete expression of Wright's Prairie architecture; Storer, Ennis and Freeman Houses: his designs in cement block construction for the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  landscape; Wright's own studios and residences spanning the globe from the Imperial Hotel in Tokyo to Fiesole, Italy, the Plaza Hotel The Plaza Hotel in New York City is a landmark 19-story luxury hotel with a height of 250 feet (76 m) and length of 400 feet that (122 m) occupies the west side of Grand Army Plaza, from which it derives its name, and extends along Central Park South in Manhattan.  and Taliesin West Taliesin West was architect Frank Lloyd Wright's winter home and school in the desert from 1937 until his death in 1959 at the age of 91. Today, it houses the Frank Lloyd Wright Foundation, a school for architects, and is open to the public for tours. ; and Fallingwater, Wright's quintessential quin·tes·sen·tial  
adj.
Of, relating to, or having the nature of a quintessence; being the most typical: "Liszt was the quintessential romantic" Musical Heritage Review.
 expression of residential architecture.

Luna Imaging's unique Insight visual environment enables users to work with this collection the way practicing architects or scholars would actually use original drawings and photographs in an archive. The CD-ROM provides unmatched versatility in interacting with the data and viewing the images. Insight provides the ability to rapidly browse and find every drawing or photograph desired. Once the desired images are found they may be viewed singly or concurrently up to full-screen at high resolution. Images may also be zoomed, panned or cropped to view key details at will.

Product testing with practicing architects revealed that among their critical reference needs are high-resolution close-ups of architectural details. These provide the insight and inspiration for the difficult part of any design project, namely integrating the myriad elements of a project into a cohesive whole.

"Houses of Frank Lloyd Wright" includes nearly 200 high-resolution close-ups of architectural details. These include more than 25 window designs, 20 examples of fireplaces, more than 20 views of architectural elements (like capitals, cornices and finials) and numerous illustrations of Wright's innovative use of surfaces. The flexible Insight visual environment allows designers to compare these details any way they want.

For every image in the publication, Luna Imaging creates a digital master that duplicates the quality of large-format photography. From this digital master Luna Imaging then publishes the high-resolution images visible on the user's computer, delivering the visual quality of a full-page plate in a high quality book.

"Our goal is to deliver complete fidelity in reproducing Wright's original works from the Archive at Taliesin West," said Michael Ester, president of Luna Imaging. "`Houses of Frank Lloyd Wright' delivers the equivalent content of a high quality art book with more than 1,000 full-page, fully indexed color Refers to images that contain a maximum of 256 colors, also known as "8-bit color." See color palette and bit depth.  plates and accompanying essays. The digital format then adds the capability to rapidly search and sort through the collection, plus the ability to view any desired combination of images side-by-side."

The CD-ROM (for Windows) is available for $199 and can be ordered directly from Luna Imaging by calling 800/452-5862. The product can be previewed at Luna's World Wide Web site: http://www.luna-imaging.com.

Luna Imaging develops high quality digital image archives for important visual collections in the arts. Luna Imaging will dramatically increase access to these works by publishing them through the Internet, CD-ROM and other digital media.

Luna Imaging was founded with support from the J. Paul Getty Trust The J. Paul Getty Trust is the world's wealthiest art institution with an estimated endowment of $5.8 billion. Based in Los Angeles, it operates two museums: the J. Paul Getty Museum in Brentwood and the Getty Villa in Malibu, California.  and Eastman Kodak Co. The company's work is the culmination of more than 10 years of R&D effort specifically devoted to the usability and quality of digital imaging for the visual arts visual arts nplartes fpl plásticas

visual arts nplarts mpl plastiques

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CONTACT: Pacific Visions

Todd Appleman/Elizabeth Bailey, 310/274-8787
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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