Lucrative partnerships boost two publishers' non-subscription revenue.In this time of mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new fatigue, economic doldrums doldrums (dŏl`drəmz) or equatorial belt of calms, area around the earth centered slightly north of the equator between the two belts of trade winds. , and competition from the internet, newsletter and specialized information publishers are looking more and more to finding new revenue from ancillary products and services. Two recent shining examples come from HCPro Corporation in Massachusetts and the Infocom Group in California. Kaiser Permanente Kaiser Permanente is an integrated managed care organization, based in Oakland, California, founded in 1945 by industrialist Henry J. Kaiser and physician Sidney R. Garfield. chooses HCPro as partner in training program HCPro's online learning division, HCProfessor, has been selected to provide medical privacy compliance training to employees of America's largest not-for-profit health maintainance organization nationwide. HCProfessor will provide content for Kaiser Permanente to train all staff members for HIPAA (Health Insurance Portability & Accountability Act of 1996, Public Law 104-191) Also known as the "Kennedy-Kassebaum Act," this U.S. law protects employees' health insurance coverage when they change or lose their jobs (Title I) and provides standards for patient health, (Health Insurance Portability and Accountability Act The Health Insurance Portability and Accountability Act (HIPAA) was enacted by the U.S. Congress in 1996. According to the Centers for Medicare and Medicaid Services (CMS) website, Title I of HIPAA protects health insurance coverage for workers and their families when ) privacy compliance by April 14, 2003, when the rule creating federal privacy rights for personal health information is scheduled to take effect. Oakland, California-based Kaiser Permanente has 127,000 employees, and 11,000 physicians. It serves 8.4 million members in nine states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . HCPro launched its online learning division, HCProfessor (www.hcprofessor.com) in June 2001. There are now more than 100 HCProfessor courses online in such topics as HIPAA compliance, Joint Accreditation Commission on Accreditation of Healthcare Organizations' (JCAHO JCAHO Joint Commission on Accreditation of Healthcare Organizations, see there ) pain management standards, JCAAHO medical staff standards, and Medicare billing compliance. HCPro's John Novack told NL/NL, "Our e-learning product line is based heavily on our newsletter titles. We never would have launched HIPAA e-learning courses, for example, without having our core health management newsletters as the underpinnings, for content and for credibility." HCPro is a leading publisher and educator on regulatory and compliance issues faced by hospitals, home health organizations, nursing homes, physicians' offices, and other health care facilities. Established in 1986, HCPro is the parent company of Opus Communications, its newsletter and book division, and The Greeley Company, a health care consulting and educational services firm. 200 Hoods Lane, Marblehead, MA 01945, 781-639-1872, fax 781-6392982, www.hcpro.com Infocom Group partnerships now account for 25 percent of its annual revenue The Infocom Group's Bulldog bulldog, breed of thick-set nonsporting dog developed in the British Isles many centuries ago. It stands from 13 to 15 in. (33–38.1 cm) high at the shoulder and weighs from 40 to 50 lb (18.1–22.7 kg). Reporter, a media placement newsletter for public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most professionals, recently formed a partnership with Burrelle's Information Services See Information Systems. to combine services for media contacts and pitch tips. The partnership puts Burrelle's 60,000 media outlets and 30,000 contacts together with Bulldog Reporter's "Pitching Tips," which are based on interviews with reporters. Infocom president Jim Sinkinson told NL/NL that the Burrelle's partnership is one of many they've made. "We have recently licensed the qualitative journalist pitching information (Pitching Tips) and the contact data from our print directory--The National PR Pitch Book--to Burrelle's, PR Newswire  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , and Vocus, all online PR services, all of which offer an online directory service. "We also have a licensing agreement with Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. Technology and CornerBarPR," Sinkinson continued. "These licensing agreements now make up about 25 percent of our annual revenue--a huge boost, especially in the aftermath of the recession. "From a PR standpoint, these agreements make Bulldog Reporter's Pitching Tips the recognized coin of the realm in the PR industry when it comes to pitching intelligence," Sinkinson said. "We offer some 22,000 Pitching Tips on the nation's most influential journalists, enabling PR people to research what individual journalists want before they pitch them, thus dramatically increasing their chances of success in placing stories." (Just this week, NL/NL received a glossy brochure from PR Newswire with the announcement, "Join us for an online demo and we'll show you how Pitching(tm) from Bulldog Reporter make Online MEDIAtals(tm) the best media database available today.") Sinkinson said that subscribers pay an annual fee, which gives them access to the tips when they sign on to the service. "Access is always via the web," he said, "except for Public Affairs Technology's product, prPowerBase, which is CD-ROM-based." 5900 Hollis Ave., #R2, Emery Wile, CA 94608, 510-596-93000, fax 510-596-9331, www.infocomgroup.com |
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