Lucky night.The Lucky Brand Foundation, the philanthropic arm of L.A.'s Lucky Brand Jeans, has raised about $7 million over the past decade for children with disabilities. It brought in a record $900,000 at its 10th Black Tie and Blue Jeans charity event lastmonth. "We raised the most ever in a single night, and we're so very grateful for all the support we've received from our friends, families and associates these past 10 years," said Barry Perlman, who founded Lucky Brands with Gene Montesano. Damon Wayans hosted the star-studded event and Joe Cocker performed his biggest hits for more than 600 guests. Nell Young and Jon Stewart were among the celebrities who made the scene. The event's silent auction was hugely successful. Among the items on the block were a guitar signed by Cocker, Wayans and Joe Walsh, which went for $10,000 and four personalized pairs of Lucky Jeans, which each went for $20,000. "The evening was magical," said Montesano. Among the groups that benefited from the event are the Starlight Children's Foundation, the Bridge School, the Smile Train, and the Make A Wish Foundation. Los Angeles-based Lucky jeans are known for the impudent phrases stitched inside and other casual wear. Staff reporter Emily Bryson York can be reached at eyork@labusinessjournal.com or at (323) 549-5225, ext. 235. |
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