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Lucent Digital Radio Survey Finds That 56 Percent of All Americans Want Digital Radio.


WARREN, N.J.--(BUSINESS WIRE)--Aug. 30, 1999--

Fifty-six percent of all radio listeners want digital radio that will make FM sound like a CD and AM to sound more like FM.

Whether they tune into hard rock, jazz, talk, sports or public radio, American listeners say they want more choice, a greater range of information and better sound from radio in the new millennium, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a survey of 900 consumers conducted for Lucent Digital Radio, Inc., a venture owned by Lucent Technologies (NYSE NYSE

See: New York Stock Exchange
: LU) and Pequot Capital Management, Inc.

The landmark study's results also found that 34 percent of potential digital radio consumers want more choice in content, and 46 percent strongly favor the delivery of new types of products and information from an enhanced display. When all three features are combined in the receiver, 71 percent of consumers intend to buy.

"The survey confirms that consumers are eager for the next generation of radio - digital radio. When they consider the potential benefits of digital radio, a very clear wish list emerges," said Suren Pai, president of Lucent Digital Radio. "Radio is now approaching the digital frontier and Lucent Digital Radio is eager to work with the broadcasting community to make it reality for consumers. Many consumers want it and the technology will soon be available."

Lucent envisions new digital receivers that will be equipped with display panels that show streams of digital information, such as local severe weather alerts (through the Emergency Broadcast System), traffic reports, stock information, or paging.

Many of the respondents said they would upgrade to a digital radio once it becomes available rather than wait to replace their existing radio. Interest in digital radio is strong - across all age segments but strongest in the 16-24 age group, where almost 70 percent said they would be interested in a new digital radio home receiver. Another 62 percent would be interested in a digital car stereo receiver An audio amplifier and switching device for a hi-fidelity stereo system. It contains inputs for all the audio sources and outputs to one or more sets of speakers. It may also include an AM/FM tuner. .

"Our survey indicates that the combination of a fully featured digital radio at an affordable price will appeal to scores of consumers," said Pai.

The Lucent survey, conducted by Stratford Research, is based on a random sample of 900 consumers, ages 16 to 49 during the July/August time period.

Lucent Digital Radio, Inc. is a company developing IBOC See HD Radio.  DAB (Digital Audio Broadcasting) The digital radio standard in most countries except for the U.S., which uses iBiquity's HD Radio, and Japan, which uses Terrestrial Integrated Services Digital Broadcasting (ISDB-T).  technology for AM and FM broadcasting FM broadcasting is a broadcast technology invented by Edwin Howard Armstrong that uses frequency modulation (FM) to provide high-fidelity sound over broadcast radio.

Main article: frequency modulation
Broadcast bands
 worldwide. Lucent Digital Radio's IBOC system will be resistant to multipath and other forms of interference that impair current analog transmissions. Information is also available on the Web site at www.lucent.com/ldr.

The Pequot Private Equity Funds are the private placement/direct investment arm of Pequot Capital Management, Inc. The Pequot Private Equity Funds invest in public and late stage private companies in information technology, telecommunications and healthcare. The Pequot Venture Fund invests in seed and early stage technology companies. Pequot Capital Management, Inc. is a research-intensive investment firm with more than US$6 billion in assets under management Assets Under Management (AUM) is a term used by financial services companies in the mutual fund and money management or investment management business to gauge how much money they are managing. . Pequot Capital, which is 100 percent employee-owned, is headquartered in Westport, Connecticut Westport is a coastal town in Fairfield County, Connecticut, in the United States. The 2004 population estimate was 26,644.

The town is as affluent as other expensive Fairfield County towns, boasting a per capita income of more than $70,000.
, with offices in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 and California. For more information about Pequot Capital, visit the Web site at www.pequotcap.com.

Lucent Technologies, headquartered in Murray Hill Murray Hill may refer to one of the following places:
  • Murray Hill, Kentucky
  • Murray Hill, Manhattan, a residential neighborhood in New York City
  • Murray Hill, Queens, a different locality in New York City
  • Murray Hill, New Jersey
  • Murray Hill, Pennsylvania
, N. J., designs, builds and delivers a wide range of public and private networks, communications systems and software, data networking systems, business telephone systems and microelectronic components. Bell Labs is the research and development arm for the company. For more information on Lucent Technologies, visit the company's web site at www.lucent.com
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 30, 1999
Words:582
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